Sr. Content Strategist, IDC CX Content Strategy, AWS Marketing
- Location
- Greater London, England, United Kingdom
inform strategy Create and manage content calendars and information architecture Oversee content creation across various formats (blogs, infographics, videos, etc.) Optimize content for SEO and multi-platform distribution Analyze performance metrics and recommend improvements Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc) to drive alignment … Identify trends, content gaps, and audience preferences Collaborate with data and analytics teams to develop and study KPIs Work with peer teams to ensure SEO optimization and user-friendly formats Stay updated on industry trends and algorithm changes affecting content marketing Manage relationships with internal and external subject matter experts ...