Senior CRM Manager
Abingdon, Oxfordshire, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
RM Education
across the full customer lifecycle-from lead generation through to retention and upsell. Reporting into the Head of Marketing, you'll work closely with Digital Marketing, Product Marketing, and Sales teams to create intelligent workflows, automate campaign delivery, and ensure seamless CRM integration across our go-to-market engine. This role requires both technical aptitude and strong communication skills … scoring models and lifecycle stage definitions to enhance targeting and nurture journeys. Identify and deliver improvements across customer touchpoints to enhance the user journey and drive conversion. Work with Sales and Marketing managers to enrich and extend our prospect data and get that into HubSpot in a usable and up-to-date format. Work with the Company DPO to … workflows. Support lead generation and nurture campaigns through intelligent segmentation, personalisation and performance tracking. Drive A/B testing, performance analysis and continuous improvement of CRM-supported campaigns. 3. Sales Pipeline Processes Define, document and maintain the Assessment end to end Sales funnel processes and pipeline methodology. Define and build the reporting to support good pipeline management and More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: