1 of 1 Salesforce Marketing Cloud Jobs in Merseyside

conditions, and test workflows for scale. Validate data quality, optimise automation logic based on performance, and own the technical stack and integrations that enable marketing to execute strategy at scale. - Customer insights and segmentation. Develop data-driven understanding of customer behaviour, value, and opportunity. Build dynamic segments based … outcomes: retention, customer value, revenue impact, and churn, with market-level visibility. Work with the CRM leadership team to set targets and identify where marketing investment drives the highest return. - Reporting infrastructure. Design and build automated reporting pipelines and dashboards. Develop KPI frameworks that are technically sound and strategically ...