business impact; build business cases with clear ROI. Identify opportunities for AI, automation and workflow optimisation across marketing and demand generation processes. Design taxonomies and knowledge structures for the marketing knowledge base, ensuring information can be effectively consumed by AI systems and RAG pipelines. Produce SOPs, process maps, requirements documentation … knowledge work supported, and the business outcomes achieved. Strong process discovery, stakeholder interviewing and workshop facilitation experience. Knowledge architecture or information architecture experience, including taxonomies, metadata, content structuring and governance. Experience preparing business documentation, operational knowledge and processes for AI-enabled consumption. Ability to quantify operational processes, manual effort, cycle ...