Head of UI/UX
- Hiring Organisation
- Sega
- Location
- Horsham, West Sussex, UK
emerging technologies, and interaction models in gaming and beyond. Drive innovation in control schemes, accessibility, onboarding, and player journey design. Work closely with UX Testing & Research to validate player interactions, and be the primary liaison with them in the Franchise. You will collaborate with the Project Leadership Teams … audience research functionalities of the wider organization in the organization playtesting, A/B testing, eye-tracking studies, and user research. You will be the primary owner of translating player insights into actionable design improvements. You will collaborate in maintain player personas and behavioural models to inform game design. ...