Marketing Operations Manager
- Hiring Organisation
- Mitsubishi Electric – UK
- Location
- Hatfield, England, United Kingdom
framework and self-service experience. This role ensures that digital touchpoints effectively support commercial goals through data-driven insights, user-centred design and rigorous testing. It leads the development of audience personas, governs content quality and lifecycle management, and delivers intuitive, scalable self-service tools across … funnel: awareness → consideration → conversion → loyalty. Use website analytics, CRM data, campaign tracking, attribution modelling and behavioural insights to identify opportunities and boost ROI. Design intuitive end‐to‐end user journeys so Sales, Marketing and Customers can independently complete tasks (find documents, retrieve specs, request approvals). ...