CRO specialist
Darwen, Lancashire, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Capita
new opportunity to join our Digital Operations Team as a Web specialist. The Web specialist will support web experimentation and optimisation on the TV Licensing website, aiming to enhance user experience, promote self-service and boost conversion rates through strategic, data-informed experimentation. This is an exciting opportunity for an individual who thrives in a fast-paced, data-driven … CRO specialist Job Description: Core Responsibilities: Support the Experimentation Pipeline, identifying key areas for experimentation through analysis of both quantitative and qualitative website data (using Contentsquare, Google Analytics and user research) to identify areas for optimisation. Work closely with internal and external stakeholders to ideate and prioritise web experiments Build experiments via the Optimizely Web Experimentation tool and … optimise the experimentation process Ideate, create and assist in implementing A/B tests on the TV Licensing website (using the Optimizely Experimentation tool). Conduct quantitative and qualitative research to identify conversion rate issues & opportunities. Document A/B testing opportunities for key website elements such as landing pages, CTAs, and key funnels to enhance user engagement More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: