2 Web Analytics Jobs in the Midlands

Our client, a leading software house in Birmingham, is now looking for a Web Data Analyst to join their team and work closely with their Director of Data. This role will work with large data sets provided via GA4 (Google Analytics, Adobe Analytics amongst others to provide … tangible insights to client projects. Role: Web Data Analyst Location: Birmingham - Hybrid - 2 Days a week onsite Salary: £35k to £40k Key Deliverables: Drive commercial impact: Combine data analysis, customer insights, and testing to deliver ROI (at least £10 per £1 spent) for clients. Master data: Ensure data quality … and conversion rate optimization to optimize client experiences. Team player: Collaborate with Accounts & Technology teams, mentor junior analysts, and support new business development. Skills Web Analytics & Customer Insights: Proficient in web analytics platforms like Google Analytics (UA & GA4), Adobe Analytics, ContentSquare, Hotjar, and Supermetrics. more »

creation and launch of the new website, once launched you will then lead on continuously developing, maintaining, and improving the website going forward. Alongside web you will lead on the delivery of digital marketing campaigns, and conversion develop and drive forward NWSLC web-based content, combine your SEO … content proactively and creatively in an engaging way for target audiences and channels to increase brand awareness and achieve student recruitment targets. The Senior Web and Digital Marketing Officer will work with the Head of Marketing & Communications to plan, deliver, and manage the digital marketing strategy to promote the … user testing where required. Lead the development and implementation of SEO strategies. Champion website accessibility and provide training when required. Generate regular reports using analytics data to monitor user interaction and provide insights. Develop, deliver, and manage paid digital marketing campaigns. Measure and report performance of digital marketing channels more »