out, Typeform drives 500 million responses every year-and integrates with essential tools like Slack, Zapier, and Hubspot. About the Role The Head of Web Strategy at Typeform will define and lead the strategic vision, optimization, and management of our website to drive business growth. This role oversees web … site is a powerful driver of engagement and revenue. The ideal candidate combines strategic thinking, content expertise, and data-driven decision-making to enhance web performance. They will be responsible for prioritizing web projects across marketing, aligning them with revenue impact and Typeform's broader site strategy. Things … and conversions. Oversee SEO content strategy and growth strategies to ensure high-quality, engaging content that supports business goals and increases organic visibility. Own webanalytics and reporting, regularly presenting insights and recommendations to senior leadership. Stay ahead of industry trends, tools, and best practices to ensure our More ❯
strategies (both manual and automated) to maximise ROI/ROAS and achieve CPA targets. Continuously monitor campaign performance, analyse data using tools like Google Analytics (GA4), identify trends, and generate actionable insights for improvement. Design and execute A/B tests on ad copy, landing pages, bidding strategies, audiences … platform updates (Google Ads, Microsoft Ads), industry best practices, and algorithm changes. Collaborate with wider marketing team members (SEO, Content, Social Media) and potentially web developers/designers to ensure alignment and optimise conversion paths. Manage and optimise product feeds for Google Shopping campaigns (if applicable). [Optional: Explore … Google Ads and Microsoft Ads platforms and features. Strong understanding of PPC principles, keyword research methodologies, bidding strategies, and optimisation techniques. Proficiency in using webanalytics tools, particularly Google Analytics (GA4). Experience with budget management and performance forecasting. Highly analytical with the ability to interpret data More ❯
tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe. About this role: As a Senior Web Analyst within the user behavior analytics team, you will handle all data and help generate insights on our customer's behavior within the … executive teams. Conduct comprehensive analysis of website and app performance, user behavior, and conversion rates to uncover actionable insights. Deep understanding of attribution, funnel analytics and performance measurement for digital channels. Utilize Google BigQuery and our internal orchestrator platforms to create and maintain data sets that support sophisticated analytics … maintaining data quality standards and ensuring the integrity and consistency of data and KPIs. What will you bring to the table? Extensive experience in analytics role with experience in web analytics. Fluency in SQL, Python or any data mining language along with super visualization skills. Experience with GIT More ❯
