Marketing Specialist Job Trends in Basingstoke
Marketing Specialist
Hampshire > Basingstoke
The median Marketing Specialist salary in Basingstoke is £40,500 per year, according to job vacancies posted during the 6 months leading to 30 October 2026.
The table below compares current salary benchmarking and summary statistics with the previous two years.
| 6 months to 30 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 44 | - | - |
| Rank change year-on-year | - | - | - |
| Permanent Marketing Specialist jobs | 2 | 0 | 0 |
| As % of all permanent jobs in Basingstoke | 0.41% | - | - |
| As % of the Job Titles category | 0.45% | - | - |
| Number of salaries quoted | 2 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £39,250 | - | - |
| Median annual salary (50th Percentile) | £40,500 | - | - |
| 75th Percentile | £41,750 | - | - |
| 90th Percentile | - | - | - |
| Hampshire median annual salary | £40,500 | £35,000 | - |
| % change year-on-year | +15.71% | - | - |
All Permanent IT Job Roles
Basingstoke
For comparison with the information above, the following table provides summary statistics for all permanent IT job adverts in Basingstoke matching a recognised job title. The table also shows what proportion of all permanent IT job adverts they make up.
| 6 months to 30 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Permanent job adverts in Basingstoke matching a recognised job title | 445 | 307 | 491 |
| % of permanent job adverts matching a recognised job title | 90.45% | 93.60% | 97.81% |
| Number of salaries quoted | 347 | 260 | 356 |
| 10th Percentile | £30,000 | £30,000 | £42,625 |
| 25th Percentile | £40,000 | £49,000 | £50,000 |
| Median annual salary (50th Percentile) | £50,000 | £58,000 | £65,000 |
| Median % change year-on-year | -13.79% | -10.77% | +36.84% |
| 75th Percentile | £69,500 | £75,063 | £77,500 |
| 90th Percentile | £90,000 | £87,525 | £85,000 |
| Hampshire median annual salary | £55,000 | £50,000 | £55,000 |
| % change year-on-year | +10.00% | -9.09% | +2.80% |
Marketing Specialist Job Vacancy Trend in Basingstoke
Historical trend showing the proportion of permanent Marketing Specialist job postings relative to all permanent IT jobs advertised in Basingstoke.
Marketing Specialist Salary Trend in Basingstoke
Salary distribution trend for Marketing Specialist job vacancies in Basingstoke.
Marketing Specialist Skill Set Top 19 Co-Occurring Skills & Capabilities in Basingstoke
For the 6 months to 30 October 2026, Marketing Specialist job ads cited the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent Marketing Specialist job ads across the Basingstoke region.
| Rank | Skill | Share | Job Ads |
|---|---|---|---|
| 1 | B2B | 100.0% | 2 |
| 1 | B2B Marketing | 100.0% | 2 |
| 1 | Campaign Management | 100.0% | 2 |
| 1 | Commercial Awareness | 100.0% | 2 |
| 1 | CRM | 100.0% | 2 |
| 1 | Customer Acquisition | 100.0% | 2 |
| 1 | Data Analysis | 100.0% | 2 |
| 1 | Data Management | 100.0% | 2 |
| 1 | Data Privacy | 100.0% | 2 |
| 1 | Digital Marketing | 100.0% | 2 |
| 1 | Email Marketing | 100.0% | 2 |
| 1 | GDPR | 100.0% | 2 |
| 1 | HubSpot | 100.0% | 2 |
| 1 | Lead Generation | 100.0% | 2 |
| 1 | Marketing Automation | 100.0% | 2 |
| 1 | QA | 100.0% | 2 |
| 1 | Stakeholder Engagement | 100.0% | 2 |
| 1 | Stakeholder Management | 100.0% | 2 |
| 1 | Value Proposition | 100.0% | 2 |
Marketing Specialist Skill Set Co-Occurring Skills & Capabilities in Basingstoke by Category
The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.
Job Titles
| Rank | Job Title | Share | Job Ads |
|---|---|---|---|
| 1 | Digital Marketing Specialist | 100.0% | 2 |
| 1 | Performance Specialist | 100.0% | 2 |