Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Basingstoke with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
Hampshire > Basingstoke
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 72 93 68
Rank change year-on-year +21 -25 +32
Permanent jobs citing Digital Marketing 29 13 18
As % of all permanent IT jobs advertised in Basingstoke 2.55% 1.25% 2.09%
As % of the Processes & Methodologies category 3.03% 1.46% 2.33%
Number of salaries quoted 26 6 18
Basingstoke median annual salary £64,500 £65,000 £60,000
Median salary % change year-on-year -0.77% +8.33% +41.18%
10th Percentile £40,625 £50,625 £27,775
90th Percentile £70,250 £70,000 £62,875
Hampshire median annual salary £40,000 £50,000 £25,000
% change year-on-year -20.00% +100.00% -16.67%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for process or methodology skills.

All Process and Methodology Skills
Basingstoke
Permanent vacancies with a requirement for process or methodology skills 957 890 773
As % of all permanent IT jobs advertised in Basingstoke 84.02% 85.66% 89.57%
Number of salaries quoted 865 804 603
Basingstoke median annual salary £45,000 £40,000 £45,000
Median salary % change year-on-year +12.50% -11.11% +8.43%
10th Percentile £32,500 £26,250 £26,250
90th Percentile £69,000 £60,175 £62,500
Hampshire median annual salary £42,500 £41,000 £42,500
% change year-on-year +3.66% -3.53% +1.19%

Digital Marketing
Job Vacancy Trend in Basingstoke

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Basingstoke.

Job vacancy trend for Digital Marketing in Basingstoke

Digital Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Basingstoke.

Salary trend for Digital Marketing in Basingstoke

Digital Marketing
Salary Histogram in Basingstoke

The salary distribution of IT jobs citing Digital Marketing in Basingstoke over the 6 months to 18 November 2017.

Salary histogram for Digital Marketing in Basingstoke

For the 6 months to 18 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Digital Marketing.

1 29 (100.00%) Marketing
2 26 (89.66%) Agile Software Development
2 26 (89.66%) SaaS
2 26 (89.66%) C#
2 26 (89.66%) SAP
2 26 (89.66%) Business Intelligence
2 26 (89.66%) Electronics
2 26 (89.66%) Telecoms
2 26 (89.66%) Finance
2 26 (89.66%) Manufacturing
2 26 (89.66%) Programme Management
3 23 (79.31%) Python
3 23 (79.31%) Java
3 23 (79.31%) Amazon AWS
3 23 (79.31%) Ruby
3 23 (79.31%) Opscode Chef
4 20 (68.97%) Docker
4 20 (68.97%) Continuous Delivery
4 20 (68.97%) Windows
4 20 (68.97%) Linux
5 17 (58.62%) OOP
5 17 (58.62%) OO
5 17 (58.62%) SOLID
6 16 (55.17%) Technical Architecture
7 15 (51.72%) JavaScript
8 14 (48.28%) C++
8 14 (48.28%) MySQL
8 14 (48.28%) TDD
8 14 (48.28%) Pair Programming
8 14 (48.28%) Scrum

Digital Marketing
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (37.93%) Apache Spark
2 9 (31.03%) Elasticsearch
3 1 (3.45%) CMS
Applications
1 1 (3.45%) Adobe Illustrator
1 1 (3.45%) Photoshop
Business Applications
1 1 (3.45%) Eloqua
Cloud Services
1 26 (89.66%) SaaS
2 23 (79.31%) Amazon AWS
3 1 (3.45%) Google Analytics
Communications & Networking
1 1 (3.45%) SMS
Database & Business Intelligence
1 14 (48.28%) MySQL
2 11 (37.93%) Apache Cassandra
Development Applications
1 12 (41.38%) Jenkins
2 3 (10.34%) Git (software)
2 3 (10.34%) NCrunch
2 3 (10.34%) ReSharper
2 3 (10.34%) Selenium
2 3 (10.34%) SpecFlow
2 3 (10.34%) Subversion
General
1 29 (100.00%) Marketing
2 26 (89.66%) Electronics
2 26 (89.66%) Finance
2 26 (89.66%) Manufacturing
2 26 (89.66%) Telecoms
3 1 (3.45%) Publishing
Job Titles
1 11 (37.93%) Architect
1 11 (37.93%) Cloud Engineer
1 11 (37.93%) Lead Software Architect
1 11 (37.93%) Software Architect
2 9 (31.03%) Automation Engineer
2 9 (31.03%) Cloud Automation Engineer
2 9 (31.03%) DevOps Engineer
3 7 (24.14%) Cloud Architect
3 7 (24.14%) SaaS Architect
4 4 (13.79%) Developer
5 3 (10.34%) .NET Developer
5 3 (10.34%) ASP.NET Developer
5 3 (10.34%) C# .NET Developer
5 3 (10.34%) C# ASP.NET Developer
5 3 (10.34%) C# Developer
6 2 (6.90%) Junior
6 2 (6.90%) Lead Software Engineer
7 1 (3.45%) Junior Developer
7 1 (3.45%) Junior Web Developer
7 1 (3.45%) Web Developer
Libraries, Frameworks & Software Standards
1 14 (48.28%) RabbitMQ
2 11 (37.93%) REST
3 4 (13.79%) .NET
3 4 (13.79%) ASP.NET
4 3 (10.34%) .NET Framework
4 3 (10.34%) AngularJS
4 3 (10.34%) ASP.NET MVC
5 2 (6.90%) HTML
6 1 (3.45%) CSS
6 1 (3.45%) HTML5
Miscellaneous
1 2 (6.90%) Analytical Skills
2 1 (3.45%) Social Media
Operating Systems
1 20 (68.97%) Linux
1 20 (68.97%) Windows
Processes & Methodologies
1 26 (89.66%) Agile Software Development
1 26 (89.66%) Business Intelligence
1 26 (89.66%) Programme Management
2 20 (68.97%) Continuous Delivery
3 17 (58.62%) OO
3 17 (58.62%) OOP
3 17 (58.62%) SOLID
4 16 (55.17%) Technical Architecture
5 14 (48.28%) Continuous Integration
5 14 (48.28%) Kanban
5 14 (48.28%) Pair Programming
5 14 (48.28%) Scrum
5 14 (48.28%) TDD
6 11 (37.93%) API Design
6 11 (37.93%) Domain-Driven Design
6 11 (37.93%) Microservices
6 11 (37.93%) Refactoring
7 9 (31.03%) DevOps
8 6 (20.69%) Software Engineering
9 3 (10.34%) MVC
Programming Languages
1 26 (89.66%) C#
2 23 (79.31%) Java
2 23 (79.31%) Python
2 23 (79.31%) Ruby
3 15 (51.72%) JavaScript
4 14 (48.28%) C++
5 12 (41.38%) Bash Shell
6 9 (31.03%) Go
7 3 (10.34%) SQL
8 1 (3.45%) PHP
Qualifications
1 2 (6.90%) Degree
Quality Assurance & Compliance
1 1 (3.45%) Data Quality
1 1 (3.45%) QA
System Software
1 20 (68.97%) Docker
Systems Management
1 23 (79.31%) Opscode Chef
2 9 (31.03%) Grafana
2 9 (31.03%) Packer
2 9 (31.03%) Puppet
2 9 (31.03%) Terraform
Vendors
1 26 (89.66%) SAP
2 9 (31.03%) New Relic
3 3 (10.34%) Microsoft
4 1 (3.45%) Google