Period
to 12 December 2018

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 12 December 2018 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
West Midlands > Birmingham
6 months to
12 Dec 2018
Same period 2017 Same period 2016
Rank 172 196 218
Rank change year-on-year +24 +22 -
Permanent jobs citing Brand Awareness 10 1 2
As % of all permanent IT jobs advertised in Birmingham 0.28% 0.026% 0.043%
As % of the General category 0.83% 0.065% 0.11%
Number of salaries quoted 9 1 2
Birmingham median annual salary £30,000 £20,000 £22,500
Median salary % change year-on-year +50.00% -11.11% -
10th Percentile £17,500 £19,000 £21,250
90th Percentile £52,500 £21,000 £23,750
West Midlands median annual salary £30,000 £26,250 £30,000
% change year-on-year +14.29% -12.50% -

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 1,199 1,540 1,849
As % of all permanent IT jobs advertised in Birmingham 34.09% 40.43% 39.75%
Number of salaries quoted 841 1,159 1,393
Birmingham median annual salary £46,500 £43,000 £42,765
Median salary % change year-on-year +8.14% +0.55% +0.62%
10th Percentile £26,250 £26,250 £25,500
90th Percentile £76,875 £66,250 £69,750
West Midlands median annual salary £45,000 £40,000 £42,500
% change year-on-year +12.50% -5.88% -

Brand Awareness
Job Vacancy Trend in Birmingham

Job postings citing Brand Awareness as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Brand Awareness in Birmingham

Brand Awareness
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Brand Awareness in Birmingham.

Salary trend for Brand Awareness in Birmingham

Brand Awareness
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Brand Awareness in Birmingham over the 6 months to 12 December 2018.

Salary histogram for Brand Awareness in Birmingham

For the 6 months to 12 December 2018, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Brand Awareness.

1 6 (60.00%) Analytics
2 5 (50.00%) Marketing
3 4 (40.00%) Social Media
3 4 (40.00%) Degree
3 4 (40.00%) Google Analytics
3 4 (40.00%) Facebook
3 4 (40.00%) Twitter
3 4 (40.00%) E-Commerce
3 4 (40.00%) Google
4 3 (30.00%) Business Continuity
4 3 (30.00%) Banking
4 3 (30.00%) SLA
4 3 (30.00%) Risk Management
4 3 (30.00%) Finance
4 3 (30.00%) Continuous Improvement
4 3 (30.00%) Process Improvement
4 3 (30.00%) Coaching
4 3 (30.00%) Performance Management
5 2 (20.00%) Acceptance Criteria
5 2 (20.00%) User Experience
5 2 (20.00%) Data Analytics
5 2 (20.00%) User Stories
5 2 (20.00%) HubSpot
5 2 (20.00%) Digital Marketing
5 2 (20.00%) Web Development
5 2 (20.00%) CMS
5 2 (20.00%) Scrum
5 2 (20.00%) Salesforce.com
5 2 (20.00%) Retail
5 2 (20.00%) Agile Software Development

Brand Awareness
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (20.00%) CMS
Cloud Services
1 4 (40.00%) Google Analytics
General
1 5 (50.00%) Marketing
2 3 (30.00%) Banking
2 3 (30.00%) Finance
3 2 (20.00%) Retail
4 1 (10.00%) Telecoms
Job Titles
1 3 (30.00%) Team Leader
2 2 (20.00%) Analyst
2 2 (20.00%) Business Analyst
2 2 (20.00%) Digital Analyst
2 2 (20.00%) Digital Business Analyst
2 2 (20.00%) Digital Executive
2 2 (20.00%) Digital Marketing Executive
2 2 (20.00%) Marketing Executive
2 2 (20.00%) Social Media Executive
2 2 (20.00%) Social Media Manager
3 1 (10.00%) Head of Marketing
3 1 (10.00%) Marketing Manager
3 1 (10.00%) Senior Manager
3 1 (10.00%) Senior Marketing Manager
Miscellaneous
1 4 (40.00%) Social Media
2 2 (20.00%) User Experience
Processes & Methodologies
1 6 (60.00%) Analytics
2 4 (40.00%) E-Commerce
3 3 (30.00%) Business Continuity
3 3 (30.00%) Coaching
3 3 (30.00%) Continuous Improvement
3 3 (30.00%) Performance Management
3 3 (30.00%) Process Improvement
3 3 (30.00%) Risk Management
4 2 (20.00%) Acceptance Criteria
4 2 (20.00%) Agile Software Development
4 2 (20.00%) Content Management
4 2 (20.00%) CRM
4 2 (20.00%) Data Analytics
4 2 (20.00%) Digital Marketing
4 2 (20.00%) Scrum
4 2 (20.00%) Strategic Planning
4 2 (20.00%) User Stories
4 2 (20.00%) Web Development
5 1 (10.00%) Marketing Strategy
Qualifications
1 4 (40.00%) Degree
Quality Assurance & Compliance
1 3 (30.00%) SLA
Vendors
1 4 (40.00%) Facebook
1 4 (40.00%) Google
1 4 (40.00%) Twitter
2 2 (20.00%) HubSpot
2 2 (20.00%) Salesforce.com