The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media Marketing over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Social Media Marketing
London / City of London
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 236 255 308
Rank change year-on-year +19 +53  
Permanent jobs citing Social Media Marketing 1 4 10
As % of all permanent IT jobs advertised in the City of London 0.019% 0.063% 0.096%
As % of the Processes & Methodologies category 0.022% 0.069% 0.11%
Number of salaries quoted 1 3 7
Median salary £42,500 £67,500 £40,000
Median salary % change year-on-year -37.03% +68.75%  
UK excluding London median salary £32,500 £31,500 £25,000
% change year-on-year +3.17% +26.00%  

Social Media Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for process and methodology skills.

Process & Methodology Skills
City of London
Permanent job vacancies with a requirement for process and methodology skills 4638 5789 9270
As % of all permanent IT job vacancies advertised in the City of London 89.31% 90.75% 89.25%
Number of salaries quoted 4103 5287 7927
Median salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.16% +4.34%  
90% offered a salary of more than £40,000 £40,000 £39,000
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Social Media Marketing
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Social Media Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Social Media Marketing in the City of London

Social Media Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing in the City of London.

Salary trend for Social Media Marketing in the City of London

For the 6 months to 22 June 2017, IT jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Social Media Marketing.

1 3 (100.00%) Marketing
1 3 (100.00%) Social Media
2 2 (66.67%) SaaS
2 2 (66.67%) Analytics
2 2 (66.67%) Cognitive Computing
3 1 (33.33%) Mobile App
3 1 (33.33%) IT Strategy
3 1 (33.33%) APMP
3 1 (33.33%) HTML5
3 1 (33.33%) Apple iOS
3 1 (33.33%) Change Control
3 1 (33.33%) JSON
3 1 (33.33%) Android
3 1 (33.33%) RESTful
3 1 (33.33%) HTML
3 1 (33.33%) ITIL
3 1 (33.33%) PRINCE2
3 1 (33.33%) E-Commerce
3 1 (33.33%) Project Management
3 1 (33.33%) Service Management
3 1 (33.33%) Finance
3 1 (33.33%) Agile Software Development

Social Media Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (66.67%) SaaS
General
1 3 (100.00%) Marketing
2 1 (33.33%) Finance
Job Titles
1 1 (33.33%) Digital Project Manager
1 1 (33.33%) Project Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) HTML5
1 1 (33.33%) JSON
1 1 (33.33%) RESTful
Miscellaneous
1 3 (100.00%) Social Media
2 1 (33.33%) Mobile App
Operating Systems
1 1 (33.33%) Android
1 1 (33.33%) Apple iOS
Processes & Methodologies
1 2 (66.67%) Analytics
1 2 (66.67%) Cognitive Computing
2 1 (33.33%) Agile Software Development
2 1 (33.33%) Change Control
2 1 (33.33%) E-Commerce
2 1 (33.33%) IT Strategy
2 1 (33.33%) ITIL
2 1 (33.33%) PRINCE2
2 1 (33.33%) Project Management
2 1 (33.33%) Service Management
Qualifications
1 1 (33.33%) APMP