The table below provides summary statistics and salary benchmarking for jobs advertised in Sunderland requiring Lead Generation skills. It covers permanent job vacancies from the 6 months leading up to 19 October 2025, with comparisons to the same periods in the previous two years.
Lead Generation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Sunderland.
Permanent vacancies with a requirement for process or methodology skills
67
68
51
As % of all permanent jobs advertised in Sunderland
93.06%
91.89%
100.00%
Number of salaries quoted
30
55
27
10th Percentile
£27,934
£29,350
£25,000
25th Percentile
£39,331
£46,787
£26,419
Median annual salary (50th Percentile)
£49,250
£50,000
£38,500
Median % change year-on-year
-1.50%
+29.87%
+2.67%
75th Percentile
£57,813
£60,000
£60,800
90th Percentile
£62,500
£68,250
£72,500
Tyne and Wear median annual salary
£45,000
£45,000
£52,500
% change year-on-year
-
-14.29%
-4.55%
Lead Generation Job Vacancy Trend in Sunderland
Historical trend showing the proportion of permanent IT job postings citing Lead Generation relative to all permanent IT jobs advertised in Sunderland.
Lead Generation Top 1 Co-Occurring Skills & Capabilities in Sunderland
For the 6 months to 19 October 2025, job vacancies citing Lead Generation also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the Sunderland region with a requirement for Lead Generation.
Lead Generation Co-Occurring Skills & Capabilities in Sunderland by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: