SEO Analyst Job Trends, Salaries & Skill Sets

Search Engine Optimisation Analyst (SEO Analyst)
UK

As of 1 January 2026, there is not enough information available from job vacancies posted within the last 6 months to determine the median Search Engine Optimisation Analyst (SEO Analyst) salary in the UK.

	6 months to 1 Jan 2026	Same period 2025	Same period 2024
Rank	-	705	711
Rank change year-on-year	-	+6	+306
Permanent jobs requiring an SEO Analyst	0	6	2
As % of all permanent jobs in the UK	-	0.011%	0.004%
As % of the Job Titles category	-	0.012%	0.004%
Number of salaries quoted	0	6	2
10^th Percentile	-	-	-
25^th Percentile	-	-	£35,000
Median annual salary (50^th Percentile)	-	£36,000	£36,500
Median % change year-on-year	-	-1.37%	-23.85%
75^th Percentile	-	-	£38,000
90^th Percentile	-	-	-
UK excluding London median annual salary	-	-	£36,500
% change year-on-year	-	-	-5.95%

All Permanent IT Job Roles
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title	53,514	51,440	48,883
% of permanent jobs with a recognized job title	90.46%	93.14%	95.23%
Number of salaries quoted	32,905	27,168	37,760
10^th Percentile	£28,500	£33,200	£31,250
25^th Percentile	£36,250	£44,956	£42,500
Median annual salary (50^th Percentile)	£55,000	£60,000	£60,000
Median % change year-on-year	-8.33%	-	-
75^th Percentile	£75,000	£78,750	£77,500
90^th Percentile	£93,750	£97,500	£97,500
UK excluding London median annual salary	£50,000	£52,500	£50,000
% change year-on-year	-4.76%	+5.00%	-4.76%

SEO Analyst
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'SEO Analyst' in the job title relative to all permanent IT jobs advertised.