Period
to 13 April 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Social Studio skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Studio over the 6 months to 13 April 2021 with a comparison to the same period in the previous 2 years.

Salesforce.com Social Studio
UK
6 months to
13 Apr 2021
Same period 2020 Same period 2019
Rank 824 981 1127
Rank change year-on-year +157 +146 +71
Permanent jobs citing Social Studio 14 4 3
As % of all permanent jobs advertised in the UK 0.017% 0.004% 0.002%
As % of the Business Applications category 0.36% 0.060% 0.034%
Number of salaries quoted 9 3 3
10th Percentile £61,500 " "
25th Percentile £63,750 £42,500 £57,500
Median annual salary (50th Percentile) £67,500 £45,000 £65,000
Median % change year-on-year +50.00% -30.77% +6.12%
75th Percentile £95,000 £58,875 £79,375
90th Percentile £112,500 £65,700 £83,500
UK excluding London median annual salary - - -

Social Studio is in the Business Applications category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for business application skills.

All Business Application Skills
UK
Permanent vacancies with a requirement for business application skills 3,847 6,680 8,857
As % of all permanent IT jobs advertised in the UK 4.63% 5.87% 5.95%
Number of salaries quoted 2,882 4,899 6,188
10th Percentile £32,500 £32,500 £32,000
25th Percentile £41,250 £42,500 £40,000
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% -
75th Percentile £73,750 £75,000 £68,750
90th Percentile £88,750 £95,000 £86,250
UK excluding London median annual salary £47,500 £50,000 £47,500
% change year-on-year -5.00% +5.26% -

Social Studio
Job Vacancy Trend

Job postings citing Social Studio as a proportion of all IT jobs advertised.

Job vacancy trend for Social Studio in the UK

Social Studio
Salary Trend

3-month moving average salary quoted in jobs citing Social Studio.

Salary trend for Social Studio in the UK

Social Studio
Salary Histogram

Salary distribution for jobs citing Social Studio over the 6 months to 13 April 2021.

Salary histogram for Social Studio in the UK

Social Studio
Top 2 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Studio within the UK over the 6 months to 13 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +128 14 £67,500 +50.00%
London +115 9 £100,000 +122.22%

For the 6 months to 13 April 2021, IT jobs citing Social Studio also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Studio.

1 14 (100.00%) Salesforce.com
1 14 (100.00%) Marketing
1 14 (100.00%) Salesforce Marketing Cloud
2 8 (57.14%) HTML
2 8 (57.14%) SQL
3 7 (50.00%) Digital Marketing
4 6 (42.86%) QA
4 6 (42.86%) Marketing Technology
5 5 (35.71%) Personalization
5 5 (35.71%) Public Sector
5 5 (35.71%) Analytics
5 5 (35.71%) SAP
5 5 (35.71%) Business Intelligence
5 5 (35.71%) Electronics
5 5 (35.71%) Telecoms
5 5 (35.71%) Finance
5 5 (35.71%) Manufacturing
5 5 (35.71%) Advertising
5 5 (35.71%) Programme Management
6 4 (28.57%) Project Delivery
7 3 (21.43%) Salesforce Service Cloud
7 3 (21.43%) Data-Driven Decision Making
7 3 (21.43%) Salesforce.com CRM
7 3 (21.43%) CRM
7 3 (21.43%) Social Media
8 2 (14.29%) Presales
9 1 (7.14%) Radian6
9 1 (7.14%) Marketing Automation
9 1 (7.14%) Requirements Gathering
9 1 (7.14%) Integration Testing

Social Studio
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 3 (21.43%) Salesforce.com CRM
2 1 (7.14%) Eloqua
2 1 (7.14%) Radian6
Cloud Services
1 3 (21.43%) Salesforce Service Cloud
2 1 (7.14%) Force.com
General
1 14 (100.00%) Marketing
2 5 (35.71%) Advertising
2 5 (35.71%) Electronics
2 5 (35.71%) Finance
2 5 (35.71%) Manufacturing
2 5 (35.71%) Public Sector
2 5 (35.71%) Telecoms
3 1 (7.14%) Retail
Job Titles
1 6 (42.86%) Cloud Consultant
1 6 (42.86%) Consultant
1 6 (42.86%) Marketing Consultant
1 6 (42.86%) Salesforce Consultant
2 3 (21.43%) Administrator
2 3 (21.43%) Cloud Administrator
2 3 (21.43%) Marketing Administrator
2 3 (21.43%) Salesforce Administrator
3 2 (14.29%) Marketing Director
4 1 (7.14%) Head of Marketing
4 1 (7.14%) Senior Consultant
4 1 (7.14%) Senior Marketing Consultant
4 1 (7.14%) Senior Salesforce Consultant
Libraries, Frameworks & Software Standards
1 8 (57.14%) HTML
Miscellaneous
1 6 (42.86%) Marketing Technology
2 3 (21.43%) Social Media
Processes & Methodologies
1 7 (50.00%) Digital Marketing
2 5 (35.71%) Analytics
2 5 (35.71%) Business Intelligence
2 5 (35.71%) Personalization
2 5 (35.71%) Programme Management
3 4 (28.57%) Project Delivery
4 3 (21.43%) CRM
4 3 (21.43%) Data-Driven Decision Making
5 2 (14.29%) Presales
6 1 (7.14%) Agile Software Development
6 1 (7.14%) B2B
6 1 (7.14%) B2C
6 1 (7.14%) Integration Testing
6 1 (7.14%) Marketing Automation
6 1 (7.14%) Requirements Gathering
6 1 (7.14%) User Stories
Programming Languages
1 8 (57.14%) SQL
2 1 (7.14%) JavaScript
Quality Assurance & Compliance
1 6 (42.86%) QA
Vendors
1 14 (100.00%) Salesforce Marketing Cloud
1 14 (100.00%) Salesforce.com
2 5 (35.71%) SAP
3 1 (7.14%) Marketo
3 1 (7.14%) Pardot