Period
to 19 December 2018

The following table provides summary statistics for permanent job vacancies advertised in West London with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 19 December 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
London > West London
6 months to
19 Dec 2018
Same period 2017 Same period 2016
Rank 157 181 191
Rank change year-on-year +24 +10 +12
Permanent jobs citing AdWords 7 4 9
As % of all permanent IT jobs advertised in West London 0.25% 0.12% 0.25%
As % of the Cloud Services category 1.00% 0.48% 1.42%
Number of salaries quoted 7 4 9
West London median annual salary £45,000 £33,500 £52,500
Median salary % change year-on-year +34.33% -36.19% +41.89%
London median annual salary £40,000 £36,625 £37,500
% change year-on-year +9.22% -2.33% +7.14%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West London with a requirement for cloud computing skills.

All Cloud Skills
West London
Permanent vacancies with a requirement for cloud computing skills 697 830 634
As % of all permanent IT jobs advertised in West London 25.18% 25.20% 17.26%
Number of salaries quoted 624 755 579
West London median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £32,000 £30,000 £30,000
90th Percentile £82,500 £79,500 £72,500
London median annual salary £65,000 £60,000 £60,000
% change year-on-year +8.33% - +9.09%

AdWords
Job Vacancy Trend in West London

Job postings citing AdWords as a percentage of all IT jobs advertised in West London.

Job vacancy trend for AdWords in West London

AdWords
Salary Trend in West London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in West London.

Salary trend for AdWords in West London

AdWords
Salary Histogram in West London

The salary distribution of IT jobs citing AdWords in West London over the 6 months to 19 December 2018.

Salary histogram for AdWords in West London

AdWords
Job Locations in West London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the West London region over the 6 months to 19 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Richmond upon Thames - 6 £45,000 - 1
Hounslow - 1 £60,000 -
AdWords
London

For the 6 months to 19 December 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West London region with a requirement for AdWords.

1 7 (100.00%) E-Commerce
1 7 (100.00%) Marketing
1 7 (100.00%) Degree
1 7 (100.00%) Google
1 7 (100.00%) Digital Marketing
1 7 (100.00%) Social Media
2 6 (85.71%) hybris
2 6 (85.71%) Data Quality
2 6 (85.71%) Pay per click
2 6 (85.71%) Analytics
2 6 (85.71%) Pardot
2 6 (85.71%) Kalman Filter
2 6 (85.71%) Coaching
2 6 (85.71%) User Experience
2 6 (85.71%) Analytical Skills
2 6 (85.71%) Google Tag Manager
2 6 (85.71%) Hotjar
2 6 (85.71%) Salesforce Sales Cloud
2 6 (85.71%) Google Analytics
2 6 (85.71%) Microsoft Excel
2 6 (85.71%) Web Analytics
2 6 (85.71%) SQL
2 6 (85.71%) Adobe
2 6 (85.71%) BusinessObjects
2 6 (85.71%) Salesforce.com
2 6 (85.71%) WebTrends
2 6 (85.71%) SEO
3 1 (14.29%) Email Marketing
3 1 (14.29%) Advertising
3 1 (14.29%) Microsoft Office

AdWords
Co-occurring IT Skills in West London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (85.71%) Microsoft Excel
2 1 (14.29%) Microsoft Office
Business Applications
1 6 (85.71%) WebTrends
Cloud Services
1 6 (85.71%) Google Analytics
1 6 (85.71%) Google Tag Manager
1 6 (85.71%) Salesforce Sales Cloud
Database & Business Intelligence
1 6 (85.71%) BusinessObjects
General
1 7 (100.00%) Marketing
2 1 (14.29%) Advertising
Job Titles
1 6 (85.71%) Analyst
1 6 (85.71%) Digital Analyst
2 4 (57.14%) Data Analyst
3 1 (14.29%) Digital Marketing Manager
3 1 (14.29%) Marketing Manager
Miscellaneous
1 7 (100.00%) Social Media
2 6 (85.71%) Analytical Skills
2 6 (85.71%) User Experience
3 1 (14.29%) Digital Media
Processes & Methodologies
1 7 (100.00%) Digital Marketing
1 7 (100.00%) E-Commerce
2 6 (85.71%) Analytics
2 6 (85.71%) Coaching
2 6 (85.71%) Kalman Filter
2 6 (85.71%) Pay per click
2 6 (85.71%) SEO
2 6 (85.71%) Web Analytics
3 1 (14.29%) Email Marketing
Programming Languages
1 6 (85.71%) SQL
Qualifications
1 7 (100.00%) Degree
Quality Assurance & Compliance
1 6 (85.71%) Data Quality
Vendors
1 7 (100.00%) Google
2 6 (85.71%) Adobe
2 6 (85.71%) Hotjar
2 6 (85.71%) hybris
2 6 (85.71%) Pardot
2 6 (85.71%) Salesforce.com
3 1 (14.29%) Facebook
3 1 (14.29%) Microsoft
3 1 (14.29%) Twitter