Account Executive

Account Executive – HR Tech / SaaS Start-Up

£55,000–£75,000 base + Double OTE (£100k–£150k Year 1)

Hybrid: 3–4 days per week | Central London

Join a fast-growing HR Tech start-up on a mission to transform workplace wellbeing, performance, and growth.

Backed by private investors and seed funding, our client has built an all-in-one wellbeing platform that combines expert-led services with powerful technology. They’re now scaling their newly established UK Sales function — making this a brilliant time to join and have real impact.

The Product

The platform brings together:

• Mental & physical wellbeing support (therapy, coaching, mentoring, wellness programmes)
• Technology-led engagement (video, voice, chat, messaging, journaling)
• Employee analytics & insights (real-time engagement, wellbeing, performance data)
• Leadership tools (training, resources, and decision support)

What’s in It for You

• £55,000–£75,000 base (DOE)
• Uncapped commission with double OTE + quarterly accelerators
• Realistic Year 1 OTE: £100k–£150k
• Subsidised gym membership
• Full access to wellbeing services (therapy, coaching, wellness sessions)
• Clear progression as the business scales

This is a high-growth, high-performance environment where top sellers are rewarded and promoted quickly.

The Role

As an Account Executive, you’ll own the full sales cycle and play a key role in building the UK revenue engine. You’ll sell premium SaaS subscriptions to senior HR decision-makers at mid-sized organisations across the UK and Western Europe.

What You’ll Be Doing

• Winning new business and closing high-value SaaS deals
• Managing the full sales cycle: prospecting demos close
• Building trusted relationships with HR leaders
• Hitting and exceeding monthly revenue targets
• Representing the brand at events and client meetings (some European travel)

About You

You’re a driven, commercially minded SaaS seller who enjoys start-up energy, autonomy, and responsibility.

You’ll likely have:

• 2+ years’ B2B SaaS sales experience
• A strong track record against targets
• CRM experience (HubSpot or similar)
• Confidence with outbound sales and running product demos
• Experience selling into the UK (Europe a plus)
• Familiarity with MEDDIC / Challenger or similar frameworks
• Ambition, resilience, and a genuine appetite to grow with the business

Ready to Apply?

We’d love to hear from you!

ABR Associates Ltd is acting as an Employment Agency for this position. We specialise in permanent recruitment across Media, Digital, Tech / SaaS, Market Research, Events & Business Intelligence.

Only shortlisted candidates will be contacted. If you haven’t heard from us within two weeks, please assume your application was unsuccessful.