Lead Deliverability Consultant

About the Role

APL Media is hiring a Lead Deliverability & Cold Outreach Consultant to optimise outbound email performance. Based in our Kentish Town office, you’ll work with the B2B commercial team to strengthen deliverability, boost engagement, and safeguard domain reputation.

Outbound email is central to our growth, with Media Sales Consultants relying on high-performing campaigns to reach thousands of potential clients daily. We’re seeking a senior deliverability expert to take ownership of the systems, strategy, and safeguards that drive success.

You’ll combine technical expertise with strategic insight to build and scale a deliverability framework ensuring messages reach inboxes, not spam—directly impacting revenue and client acquisition. You’ll also play a key role in mentoring and supporting team members to enhance overall performance.

APL Media welcomes applicants from all backgrounds and is committed to building an inclusive, supportive workplace.

Why This Role Matters

• Revenue Engine: You’ll ensure the reliability and performance of the outbound email ecosystem that fuels millions in potential sales pipeline.
• Technical Ownership: You’ll design, monitor, and continuously improve the cold email infrastructure — from domain strategy to sender reputation.
• Reputation Guardian: You’ll protect APL Media’s domain health and sender identity, enabling sustainable scale without sacrificing deliverability.
• Strategic Impact: Your recommendations will shape how our Sales Consultants reach new prospects, optimising every step of the outreach funnel.
• Leadership Visibility: This is a senior, high-trust position reporting directly to leadership, with influence across Sales, Marketing, and Operations.

Core Responsibilities

Deliverability Audits & Strategy

• Conduct in-depth audits of all cold outreach domains, IPs, and mail streams.
• Diagnose root causes of deliverability degradation, spam folder placement, or low engagement.
• Develop and oversee sender reputation strategies tailored to high-volume cold email environments.
• Produce clear executive-level reports and actionable recommendations.

Cold Outreach Infrastructure Management

• Build and maintain scalable sending infrastructures — including domain and subdomain hierarchies for prospecting campaigns.
• Manage SPF, DKIM, DMARC, and DNS configurations to ensure authentication integrity.
• Implement advanced warm-up, throttling, and rotation strategies to maintain deliverability while scaling outreach volume.
• Evaluate and integrate deliverability tools (Google Postmaster, GlockApps, Warmbox, Instantly, Validity/Everest and Workbooks CRM).

Performance Optimisation

• Partner with Sales leadership to optimize sending cadence, personalisation, and engagement patterns.
• Run experiments to improve inbox placement and response rates across different ESPs and sending platforms (HubSpot, Lemlist, Instantly, Mailshake, etc.).
• Develop dashboards to track deliverability KPIs, reputation scores, and campaign health.
• Identify and prioritise quick wins that directly increase booked meetings and conversion rates.

Governance & Compliance

• Ensure all outreach aligns with GDPR, CAN-SPAM, and other global data and consent regulations.
• Create internal playbooks on responsible prospecting, list hygiene, and opt-out management.
• Provide regular deliverability training to sales and marketing teams.

You’ll work closely with:

• Chief Revenue Officer
• Commercial Director
• Head of Marketing
• Chief Operating Officer
• Media Sales Consultants
• CRM & Operations teams
• External tools/platform partners (Instantly, Warmbox, etc.)

30/90/180-Day Goals

30 Days:

• Complete a comprehensive deliverability audit of all cold outreach systems.
• Deliver an actionable roadmap addressing domain setup, warm-up sequences, and list hygiene.

90 Days:

• Deploy automated monitoring and alert systems for reputation, blacklist status, and engagement trends.
• Establish standard operating procedures for domain rotation, authentication, and compliance.

180 Days:

• Demonstrate measurable improvements in inbox placement, open rates, and reply rates.
• Build a scalable, repeatable outreach deliverability framework supporting all sales teams and business units.

Experience & Qualifications

Essential:

• 5+ years of experience managing or advising on cold email deliverability in B2B environments.
• Expert knowledge of SPF, DKIM, DMARC, and domain reputation management.
• Proven success improving inbox placement and reply rates across large-scale outbound campaigns.
• Hands-on experience with cold outreach and automation platforms (Instantly, Lemlist, Mailshake, Outreach, HubSpot, etc.).
• Deep understanding of Gmail and Microsoft deliverability ecosystems.
• Strong analytical and communication skills — able to influence both technical and commercial stakeholders.

Desirable:

• Experience managing multi-domain cold email infrastructure at scale.
• Knowledge of advanced authentication (BIMI) and tracking avoidance techniques.
• Background in sales enablement, CRM optimization, or audience acquisition.
• Familiarity with AI-driven prospecting tools and deliverability automation systems.
• Knowledge of workbooks CRM.

Personal Attributes

• Highly analytical with a diagnostic mindset — thrives on solving complex deliverability challenges.
• Strategic communicator able to bridge Sales, Technical, and Marketing priorities.
• Proactive, detail-oriented, and driven by measurable performance-led outcomes.
• Passionate about ethical, compliant, and high-performance cold outreach.

Compensation & Benefits

Salary: £60,000–£75,000 (pro-rata, or equivalent contract rate)

Bonuses: Performance-based incentives tied to deliverability improvements and lead generation metrics.

Benefits:

• Direct collaboration with Sales and Executive Leadership.
• Professional development and certification support.
• 25 days annual leave.
• MediCash, Cycle to Work scheme.
• Opportunity to design and lead the future of APL Media’s cold outreach ecosystem.