Head of Digital Product Strategy
Build what’s next. Launch it at scale. Own the impact.
This is not a roadmap role.
It’s not delivery-only.
And it’s definitely not “innovation theatre”.
This is a rare opportunity to identify, shape and launch new digital products and propositions, with genuine board backing, real investment, and the freedom to move fast.
If you’re someone who loves the front end of product, spotting opportunities, validating ideas, building the business case, and then seeing something real go live, this role was designed for you.
Why this role exists
A fast-growing, multi-brand consumer group has built a central digital function that’s already delivering. Now the focus has shifted to the next question:
“What should we build next, and why?”
You’ll be the person answering that.
The group is investing heavily in digital capability, centralised platforms, and customer experience.
What’s missing is a senior, commercially minded product leader who can:
- identify the right opportunities
- turn insight into compelling propositions
- and carry them from idea → validation → launch → performance
This is a new role with a blank sheet of paper and full senior sponsorship.
What you’ll actually do
You’ll sit at the intersection of customer insight, technology, data and commercial strategy, working directly with senior leaders and brand CEOs.
In practice, that means you will:
- uncover real customer problems and unmet needs through research, insight and market analysis
- spot where emerging tech, behaviour and commercial opportunity intersect
- shape new digital products, services or journeys — and decide which are worth pursuing
- build clear business cases and influence senior stakeholders to invest
- lead experimentation: prototypes, MVPs, test-and-learn
- own performance post-launch — including commercial outcomes
- make confident go / no-go decisions
You won’t be handed a mature team or rigid process.
You’ll help shape how this function works as it grows.
Who this is for
This role is ideal if you’re currently a:
- Senior Product Manager / Product Lead
- Head of Product / Product Strategy Lead
- Senior product or business strategist with real delivery experience
And you:
- have strong experience in DTC, e-commerce or subscription businesses
- are equally comfortable in research, strategy, delivery oversight and commercial thinking
- enjoy ambiguity and autonomy more than rigid structures
- can influence senior stakeholders with evidence, not opinions
- care deeply about building things that customers actually value
This is not a consultancy-style role.
It’s for someone who wants to stay close to reality, delivery and outcomes.
What’s in it for you
- A genuine blank canvas — you’re not inheriting someone else’s roadmap
- Board-level backing for innovation and new product development
- The chance to launch new propositions across multiple brands and markets
- Real ownership — from insight to launch to performance
- High visibility and influence without corporate red tape
- The opportunity to build teams, capability and long-term impact
As the hiring manager put it:
“You’d be hard-pressed to find another role that lets you do this, this fast, with this level of support.”
Practical details
- Salary: £90,000 – £95,000 base plus bonus
- Working model: Remote-first (within the UK)
- Travel: Occasional, when it adds value (research, workshops, conferences)
Interested?
If you’re excited by the idea of finding what’s next, building it properly, and seeing it scale, this is one of those roles that doesn’t come up often.
Apply to start a conversation.