Sales Manager | B2B SaaS | 100M ARR | Cx | London

Sales Manager – UK

Location: London or Manchester (hybrid, 3–4 days/week onsite)

Industry: B2B SaaS (Customer Experience & Service Management)

Join a UK SaaS Business Entering Its Most Exciting Growth Chapter

If you're a commercial leader who thrives where strategy meets execution, this role offers the rare chance to reshape an entire go-to-market motion in a well-established yet rapidly scaling SaaS business.

The UK operation is an £8M ARR organisation with a strong foundation, a mature customer base, and a stable international structure behind it. Now, it's moving into a build phase; investing in outbound, accelerating mid-market penetration, and raising the bar across the sales organisation. This is the moment where the right leader can make a defining impact.

You will take ownership of the UK sales team across both new business and account management. This includes guiding AEs, BDMs, AMs and a soon-to-be-hired BDR function, while shaping the direction of the commercial engine for years to come. With mandates to modernise processes, elevate performance, and champion a coaching-first culture, you will have the autonomy to implement the GTM vision you believe in.

Role Description

As Sales Manager for the UK SMB and Mid-Market segments, you will lead a blended team of 5 commercial reps, reporting into global sales leadership. Your mission is to grow the UK revenue from £8M to £15M ARR within 3–4 years.

Core responsibilities include:

• Leading both AEs/BDMs and AMs across new business and expansion

• Strengthening outbound execution and rebuilding mid-market momentum

• Running disciplined weekly forecast and pipeline sessions

• Live coaching, field shadowing, and performance development

• Ensuring CRM and operational excellence across the team

• Collaborating with Marketing, Enablement and BDR teams to adapt global playbooks locally

Deal sizes typically range from £10K–£80K ACV, with existing pipeline coverage at 4x and reps carrying ~£400K quotas.

What Makes This Opportunity Special

This is not a typical corporate sales role. The company blends the stability of a long-running, profitable SaaS organisation with the agility of a scale-up. It was bootstrapped for more than a decade before taking on external investment to fuel targeted expansion. Cultural values centre around autonomy, accountability, and low-ego collaboration: ideal for leaders who value ownership and hands-on influence.

You'll be stepping into a business with momentum, trust from senior leadership, and the greenfield opportunity to redesign how the UK market is approached. Leaders who enjoy building, iterating, and elevating teams will find this role deeply rewarding.

Growth Perspective

• Clear trajectory toward a future UK Sales Director role

• Full ownership of the next phase of GTM strategy

• Influence across a global organisation while building locally with startup-like agility

Must Haves

• 5–10 years of B2B SaaS closing experience

• 2–5 years of sales leadership managing both AEs and AMs

• Strong track record across SMB and mid-market

• Experience in both inbound and outbound environments

• Background in start-up or scale-up settings

• Ability to be onsite in London or Manchester 3–4 days per week

Nice to Haves

• UK SaaS or tech sales experience, ideally in IT or public sector

• Background in Customer Experience or service-led software

• Versatility across multiple industries or sales motions

Compensation

• £180K OTE (60/40 split)

• Competitive benefits package

Hiring Process

• Interviews focused on capability and cultural fit

• Business assessment covering market strategy and GTM execution

• Final conversation with global leadership