Mobile App Marketing Data Analyst

A global iGaming organisation that cultivates a fast-paced, collaborative environment where innovation drives everything they do is looking for a Mobile App Marketing Data Analyst to support the delivery of campaign insight and recommendations to the global teams to drive campaign optimisation, improve efficiencies and highlight crucial trends. Benefits 

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model – 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Participation in the company pension scheme.
• Exciting company activities including monthly lunches, corporate gatherings and many other activities
• A chance to advance professionally inside one of the world's largest iGaming organisations

Key Responsibilities as a Mobile App Marketing Data Analyst:

• Identify trends, insights, and opportunities for optimising Mobile and In App strategies at a campaign level across mainly digital performance channels for all GEOs. Support the team to use existing Mobile and In App campaign data to identify and build sophisticated profitable optimisations to enable better future targeting, and lead the data elements of annual budgeting and forecasting
• Create, manage, and maintain performance dashboards (using SQL in conjunction with tools like Tableau, Power BI, or Google Data Studio) to visualise KPIs and other metrics to present campaign PCASs and for easy BAU reporting access by stakeholders.
• Support on requests from channel and country marketing teams, senior management, and other stakeholders and analyse digital/product and offline campaign datasets and present the subsequent results/insights and campaign optimisation recommendations back to the stakeholders, explaining complex data and insights in a clear and actionable format.
• Using a combination of tools (customer database, MMPs i.e. Appsflyer, Google Analytics, other marketing platforms, etc.) to analyse customer journeys – both through the marketing acquisition and retention funnel allowing for better customer segmentation/personalisation, enhanced profitability and future targeting of lookalikes at scale ideally
• Managing relationships with multiple internal stakeholders based all over the world.
• Clean, transform, and prepare data for analysis to support the above
• Provide training and support to analysts in the team and country and channel managers on BI/marketing analysis (MA) tools and reports.
• Stay updated with industry trends and advancements in BI/MA technologies and methodologies to continuously improve BI/MA processes.

We’re Looking For A Mobile App Marketing Data Analyst With:

• Extensive experience in a data driven mobile/in-app marketing role (e.g. marketing analyst/insight analyst/data analyst) within a digital marketing environment (i.e. working for a digital performance or full-service media agency) or client side ideally from an e-commerce, high volume digital/online first transactional business.
• A demonstrable track record of managing complex data sets across multiple online and offline channels and proven experience of analysing and reporting results and insights on digital, specifically in Mobile/In App marketing, but ideally also on other common digital performance channels (i.e. Paid Search, paid social, programmatic, affiliates, CRM)
• Solid understanding of marketing analysis and reporting principles, especially digital marketing channels and metrics (acquisition and retention and LTV)
• Understanding of digital attribution modelling. i.e. Developing/building and working with Multi Channel Digital Attribution Models.
• Hands-on experience creating dashboards using Tableau, Appsflyer, Power BI, Google Data Studio, or similar tools.
• skills, capable of explaining technical findings to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build and manage relationships with members of teams globally

To apply for this role as Mobile App Marketing Data Analyst, please click apply online and upload an updated copy of your CV.Candidate Source Ltd is an advertising agency.  Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.