Senior Web Developer

About the Company

EC Markets is an established leader in global financial trading and brokerage, providing innovative FX and CFD services to a diverse client base. With a strong focus on execution quality, risk management, and regulatory compliance, EC Markets operates a high-availability trading environment supported by institutional-grade liquidity and technology.

About the Role

We are seeking a highly capable Senior Web Developer to lead the design, development, and optimisation of high-performance websites and digital experiences that support product launches, marketing campaigns, and customer acquisition. This role combines strong technical execution with performance, SEO, analytics, and collaboration across marketing, product, and compliance teams. The ideal candidate is comfortable owning complex web initiatives end-to-end, thrives in fast-paced launch environments, and builds scalable, secure, and user-focused web solutions.

Responsibilities

App Launch & Product Marketing Website Development

• Design and develop dedicated landing pages and microsites for each investment product (ISA, SIPP, CFD, etc.)
• Create product comparison pages, feature showcases, and educational content hubs
• Implement app download optimization, including app store integration and mobile-first design
• Develop conversion funnels from website visitor to app install to funded account
• Build email capture forms, webinar registration pages, and product demo request pages
• Ensure all product pages are optimized for search engine visibility and user engagement

Website Performance & Infrastructure for Launch

• Ensure website infrastructure can handle significant traffic increases during product launch periods
• Implement performance monitoring to maintain sub-2-second load times
• Conduct load testing and stress testing prior to major product launches
• Monitor website uptime and performance metrics in real-time during launch periods
• Implement analytics tracking to measure app install attribution, conversion rates, user behaviour and other campaign metrics

WordPress Customization & Plugin Development

• Customise WordPress themes and plugins to display complex product information (fees, features, eligibility criteria)
• Develop custom plugins for product comparison tools, calculators, and interactive features
• Integrate third-party tools including app analytics platforms or CRM systems
• Manage WordPress updates, security patches, and plugin compatibility
• Troubleshoot and resolve technical issues with WordPress installations

Content Management & SEO Optimization

• Collaborate with the Content Marketing Manager to implement content management workflows for product launches
• Optimise website content for search engines (SEO) targeting investment-related keywords
• Implement analytics tracking (Google Analytics, conversion tracking, heat mapping) to measure campaign performance
• Manage website forms, landing pages, and conversion optimisation for app installs and sign-ups
• Support A/B testing of landing pages, CTAs, and product messaging
• Develop SEO strategy for product-specific content to drive organic traffic

Product Launch Campaign Support

• Develop dedicated landing pages and microsites for each product launch
• Support the technical implementation of paid campaigns
• Implement conversion tracking and attribution modeling to measure campaign ROI
• Create launch-specific promotional pages, countdown timers, and early-access registration pages
• Ensure website infrastructure can handle increased traffic during major launches
• Implement real-time analytics dashboards for launch performance monitoring

Technical Documentation & Team Support

• Create and maintain technical documentation for website systems, processes, and product pages
• Provide technical support to marketing, content, and product teams

Qualifications

• Proven experience as a Senior Web Developer delivering high-quality, production websites
• Strong expertise in HTML, CSS, and JavaScript
• Solid commercial experience with WordPress, including:
• Custom theme development
• Plugin customisation and development
• Ongoing maintenance, updates, and security
• Experience building responsive, mobile-first websites with a strong focus on user experience
• Working knowledge of SEO best practices and technical optimisation
• Experience implementing analytics and conversion tracking (e.g. Google Analytics, event tracking)
• Strong understanding of website performance optimisation and page speed best practices

Required Skills

• Experience supporting marketing campaigns or product launches
• Familiarity with A/B testing and conversion optimisation
• Experience integrating third-party tools such as CRMs or marketing platforms
• Knowledge of accessibility standards and inclusive design
• Background in fintech, financial services, or regulated industries

Preferred Skills

• Someone who can own web delivery end-to-end, from build to optimisation
• A pragmatic problem-solver who balances speed, quality, and scalability
• A collaborative team player who communicates clearly with technical and non-technical stakeholders
• Comfortable working in a fast-paced environment with evolving priorities

Pay range and compensation package

Competitive salary and bonus scheme. Opportunities for professional growth and career advancement. Contribution pension scheme. Collaborative, inclusive, and fast-paced work environment. No visa sponsorship provided, UK work eligibility required.