CRO Executive

Job Title: CRO Executive

Location: London (hybrid)

Contract

As we transition toward a smoke-free future, we're embracing bold innovation and digital excellence. This transformation brings immense opportunity, especially in how we engage with adult consumers through smarter, science-backed alternatives to smoking.

Our Smoke-Free Product function is at the heart of this change, becoming more agile, consumer-centric, and data-driven. Within this journey, Conversion Rate Optimization plays a pivotal role. We're building a culture that values experimentation, continuous learning, and measurable impact-where every test is a step towards delivering better digital experiences.

As part of our growing global Digital Commerce team, we are looking for a CRO executive to help shape best-in-class A/b tests and customer journeys that drive conversion. You will collaborate with web product owners and CX Managers in embedding CRO principles across our platform, Campaigns and Toolboxes-ensuring that every decision is backed by insight, and every improvement is validated through testing.

This is your chance to make a real difference. You'll advocate for a test-and-learn mindset, champion data-informed decisions, and help scale a culture of experimentation across teams and markets. Together, we'll turn insights into action and deliver meaningful change for millions of adult smokers worldwide.

About the role:

As a Conversation Rate Optimisation Executive, you'll play a key role in supporting our Conversion Rate Optimisation team in their next phase of growth. You'll work closely with the Head of CRO, cross-functional teams-Including UX, Analytics, Audience Insight, Category teams and our Product owners -to coordinate our updates, streamline processes, and identify opportunities to enhance the consumer journey through our personalisation strategy. This is a great opportunity to join a global CRO programme where you can help shape the future of the programme.

Key Responsibilities:

• Assisting the CRO Team with test ideation
• Work cross functionality with UX, Product and our Performance teams to translate insights into a/b tests
• Champion a test and learn mindset across teams and markets.
• Coordinate CRO-related updates such as our team newsletter.
• Track and manage market-specific requests and ensure timely communication of updates.
• Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space.
• Prepare regular status roadmap reports for internal stakeholders.
• Assist with administrative and business support tasks as required such as access management system support for a third-party agency

What We're Looking For:

• 2-3+ years of experience in E-commerce, with a strong focus on CRO
• Excellent written and verbal communication skills with the ability to communicate clearly to stakeholders
• Excellent PowerPoint skills- able to design engaging slides that tell a story.
• Ability to work independently and manage multiple tasks effectively
• A collaborative team player who is adaptable and proactive.
• Experience working with third party vendors or agencies (Desirable but not essential)
• Knowledge of specific a/b testing tools such as Adobe Target/ Optimizely (Desirable but not essential)
• A/b Test process knowledge.