Content Marketing Manager

Who we are…

GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals. 

We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers.

The role…

We’re looking for a creative, strategic and highly organised Content Marketing Manager to own and elevate our content engine. You will create, manage and optimise high-quality content that engages our target personas, supports the buyer journey, and fuels brand awareness and pipeline growth.

This role blends storytelling, research, campaign enablement and content planning — ideal for someone who loves turning complex ideas into compelling narratives.

What you’ll be doing…

Content Strategy & Planning

• Develop and manage a content strategy aligned to marketing, product and commercial priorities.
• Build and maintain a content calendar covering blogs, whitepapers, reports, product content, emails, social, video scripts and more.
• Drive content that aligns to key personas, value propositions and stages of the buyer journey.

Content Creation & Storytelling

• Write clear, insightful, high-quality content: blogs, guides, case studies, reports, landing pages, product explainers, and email copy.
• Translate industry trends, product capabilities and customer insights into compelling narratives.
• Collaborate with subject-matter experts across the business to extract insights and turn them into polished content.
• Ensure brand voice, tone and messaging consistency across all channels.

Campaign & Demand Support

• Produce content that fuels integrated campaigns, nurture journeys and ABM initiatives.
• Create campaign assets (eBooks, thought-leadership pieces, webinars materials, infographics) aligned to commercial goals.
• Support lead-gen activities with persona-relevant and buying-stage-appropriate content.

Content Performance & Optimisation

• Monitor content performance (traffic, engagement, conversion) and continuously refine based on insights.
• Optimise content for SEO, user intent and on-page best practices.
• Conduct A/B tests on messaging, CTAs, formats and offers.

Cross-Functional Collaboration

• Partner with Product Marketing to ensure accurate product positioning and storytelling.
• Work with Sales and Customer Success to create sales enablement materials (case studies, battlecards, pitch content).
• Collaborate with Design for visual assets, videos and brand consistency.

Content Operations

• Manage content workflows, approvals and publishing schedules.
• Oversee freelance writers, agencies or designers when required.
• Maintain a structured library of assets for internal and external use.

What we’re looking for…

Essential

• 3–6 years’ experience in B2B content marketing, communications or product/content strategy.
• Excellent writing, editing and storytelling skills with strong attention to detail.
• Experience producing a wide range of content formats — long-form, short-form, digital, product and thought leadership.
• Strong understanding of SEO, user intent and content performance metrics.
• Ability to translate complex concepts into clear, accessible content.
• Collaborative working style, with the ability to extract insights from SMEs and stakeholders.
• Skilled at managing deadlines, multiple projects and content workflows.

Desirable

• Experience in SaaS, technology, data, analytics, research or professional services.
• Understanding of persona development, messaging frameworks and buyer journeys.
• Familiarity with CMS platforms, marketing automation tools and analytics dashboards.
• Experience supporting ABM, demand-generation and sales enablement initiatives.
• Some experience with video scripts, webinars, social content or multimedia formats.

What Success Looks Like…

• A predictable, high-quality content engine that fuels awareness and pipeline.
• Strong engagement and brand visibility across priority personas and markets.
• High-performing campaign assets that improve conversion throughout the funnel.

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit (url removed)

GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

To find out more and to apply to our roles please visit (url removed).