Digital Data Analyst

Digital Data Analyst (Website Analytics) Burton Upon Trent / London - Hybrid (1-2 days onsite) Up to £50,000

The Company A well-known hospitality brand is growing its digital analytics function and looking for a hands-on Digital Data Analyst to join the team. You'll be the go-to for web analytics across 80+ sites - helping the business truly understand how customers interact online and where the biggest opportunities lie to improve performance.

The Role You'll play a key part in improving the digital customer journey through cleaner data, sharper insights, and smarter reporting.Expect to get involved in:

• Building dashboards and reports in GA4, SQL, Looker, and Power BI

• Analysing user drop-off points and conversion trends

• Validating tracking and debugging tags to ensure data integrity

• Pulling data from multiple sources to build a clear digital performance picture

• Partnering closely with marketing, product, and development teams to influence strategy

Your Skills You'll need:

• Strong hands-on experience with GA4 - you use it daily and know your way around custom reporting

• Solid SQL skills for querying and analysis

• Experience with Looker or Power BI - you can showcase dashboards you've built

• A knack for data validation and tag debugging

• The ability to translate insights for non-technical stakeholders

Working Setup

• Hybrid - 1-2 days a week onsite between Burton Upon Trent and London

• Expect around 2 days per month in Burton for key stakeholder sessions

• Flexible setup, but the team values regular in-person collaboration

Why Apply? You'll be joining a forward-thinking, data-driven team at the heart of a household hospitality name. It's a role where your insights will directly shape how millions of customers experience the brand online - and you'll get the tools and support to make it happen.