Senior Customer Analyst - Loyalty

Senior Customer Analyst - Loyalty Location: London Salary: Up to £70,000 + discretionary bonus Benefits: Pension up to 12% (8% employee contribution)

We are looking for a Senior Customer Analyst focused on loyalty and customer engagement to join a leading global online marketplace. This strategic role uses data and analytics to shape loyalty initiatives that drive retention, repeat behaviour, and long-term customer value.

What You'll Do:

• Analyse customer behaviour across loyalty programmes to identify opportunities for engagement and retention.

• Build and manage the Single Customer View (SCV) to unify customer data and enable personalised experiences.

• Recommend improvements to loyalty propositions, including tiers, rewards, and experience enhancements.

• Partner with marketing, data, and global teams to deliver and measure loyalty initiatives.

• Use advanced analytics and storytelling to influence loyalty strategy and maximise customer lifetime value.

Example Projects:

• Redesign loyalty programmes to increase engagement and repeat purchases.

• Develop SCV integrating purchase, engagement, and loyalty data.

• Model customer value to understand the impact of loyalty participation.

• Benchmark competitor loyalty schemes and propose differentiators.

• Share insights globally to replicate successful loyalty initiatives.

Requirements:

• Advanced SQL and experience with a dashboarding tool (Tableau/Looker).

• Strong understanding of loyalty programmes, CRM strategy, and customer engagement.

• Experience in loyalty analytics in e-commerce, retail, or telco environments.

• Analytical skills to interpret data and strategic mindset to design propositions.

• Confident working cross-functionally and internationally, with excellent stakeholder management.

Desirable:

• Python for statistical analysis.

• Experience designing and running A/B tests.

Application Process:

1. SQL test on Kaggle - 2 live-coding questions, interactive.

2. Skills-based interview - 45 minutes (30 minutes questions, 15 minutes candidate questions).

3. Case study/data analysis presentation - face-to-face in the office.

Find out more and apply via the link below.