Senior Insight Analyst

Senior Insight Analyst

Location: Midlands - Hybrid (2 days in office) Salary: £45,000 - £55,000 + benefits Start Date: ASAP

A well-established UK industrial distribution organisation operating in a high-SKU complexity environment. The business is building a forward-thinking data function that champions data-driven decision-making. Join during a transformational period where data literacy and commercial insight are becoming core to competitive advantage.

A unique opportunity for a versatile Senior Insight Analyst who thrives on using data to solve diverse business problems. Act as a key data partner across the organisation - from warehouse operations to eCommerce - delivering insights that drive commercial impact.

This role blends depth with business acumen and storytelling. Work with stakeholders at all levels, translating complex information into clear, practical recommendations. Expect variety - one day examining pricing and profitability, the next optimising digital performance or supporting finance.

• Serve as data consultant for teams across the business
• Deliver insights spanning logistics, inventory, sales, and marketing
• Partner with senior professionals to shape evidence-based decisions

• Explore complex datasets to uncover trends and opportunities
• Translate findings into clear stories through data visualisations
• Provide recommendations that drive operational improvements

• Support finance with data for planning and reporting
• Provide perspectives on revenue, margin, and cost trends

• Promote data-driven thinking across the organisation
• Work with SQL and Python for querying and automation
• Build and maintain Power BI dashboards

• Pricing & Margin: Contract pricing, rebate effectiveness
• Customer & Product Profitability: SKU-level work, cost-to-serve
• Inventory & Purchasing: ABC/XYZ classification, GMROI, excess stock
• Marketing: Customer lifecycle, RFM, promotion effectiveness
• Web & eCommerce: Google Analytics, conversion optimisation

• Strong SQL proficiency for data extraction and transformation
• Advanced Excel (pivot tables, VLOOKUPs, formulas)
• Power BI or Tableau experience
• Python familiarity (pandas, numpy)
• Proven data or BI role background
• Experience with large, complex datasets
• History of delivering practical insights
• Strong communication skills

• Wholesale/distribution/supply chain experience
• ERP systems exposure (SAP, Dynamics, Oracle)
• Salesforce and Google Analytics experience

• Exceptional problem-solving with attention to detail
• Business acumen - connect insights to outcomes
• Explain technical concepts to non-technical audiences
• Curious and self-motivated
• Comfortable in fast-paced environments

• Genuine variety across business functions
• Partner with senior professionals to shape outcomes
• Exposure to modern data platforms
• Visible impact on company performance
• Help build and shape the function
• Hybrid flexibility

• Stage 1: Technical assessment (SQL)
• Stage 2: Interview with Hiring Manager and team
• Stage 3: Final interview with senior professionals

Send your CV to Mohammed Buhariwala or connect on LinkedIn.

Keywords: Senior Insight Analyst, Data Analyst, SQL, Power BI, Tableau, Python, Distribution Analytics, Inventory Analytics, eCommerce Analytics, FP&A, Midlands, Hybrid