Customer Relations Manager Analyst

Job Title: Customer Relations Manager AnalystLocation: Stratford-upon-AvonWorking Pattern: Full-time, office-based (Monday to Friday)Contract Type: PermanentRole OverviewThe Customer Relations Manager Analyst will play a key role in providing CRM analysis, reporting, and insight to support effective decision-making across the Group.Working closely with sales, marketing, and wider business stakeholders, the role will focus on analysing customer and sales data, producing targeted CRM outputs, and ensuring accurate customer allocation and coverage. This position is critical in enabling sales focus, strengthening customer relationships, and supporting overall commercial objectives.Key Duties, Accountabilities and ResponsibilitiesCRM Management

• Generate and maintain targeted customer lists to support CRM activity, based on a clear overview of sales opportunities and priorities.
• Ensure CRM data is accurate, relevant, and aligned to business needs.

Analysis & Reporting

• Analyse sales and customer trends to identify insights that support marketing and sales focus.
• Produce regular and ad-hoc reports to inform decision-making across the Group.
• Highlight opportunities, risks, and patterns within customer data.

Top 100 Customers

• Work collaboratively with sales colleagues to build and maintain a comprehensive record of the organisation's Top 100 customers.
• Ensure key customer information, history, and engagement activity is accurately captured and kept up to date.

Events Support

• Create targeted customer lists to ensure events are attended by the organisation's most valuable and relevant customers.
• Support the alignment of event activity with broader customer relationship strategies.

Sales Management Support

• Manage the reallocation of customer accounts when sales team members exit the business, ensuring continuity and minimal disruption.
• Maintain clear and accurate ownership of customer accounts within the CRM system.

Cross-Cover

• Provide cover for the Product Analyst role as required, ensuring continuity of reporting and analytical output.

General Responsibilities

• Undertake any other reasonable duties as required to support the business in delivering its overall objectives.

Skills & ExperienceEssential:

• Experience in a CRM, data analysis, or reporting-focused role.
• Strong analytical skills with the ability to interpret sales and customer data.
• High attention to detail and accuracy when managing data and reports.
• Confident working with internal stakeholders, particularly sales and marketing teams.
• Strong organisational skills and ability to manage multiple priorities.

Desirable:

• Experience supporting sales teams or commercial functions.
• Familiarity with CRM systems and reporting tools.
• Experience working with customer segmentation or key account data.

Personal Attributes

• Analytical and methodical approach to work.
• Proactive and solutions-focused mindset.
• Comfortable working in a fast-paced, office-based environment.
• Collaborative and professional communication style.

What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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