Content Editor

Our client are looking for a confident, creative, and collaborative Content Editor to join our Education Marketing team. You’ll help shape how we communicate with schools, trusts, and education leaders across UK State, Independent, and International education markets.

You’ll play a major role in writing, editing, and optimising high-impact content that drives demand, retention, and growth across their education portfolio—including MIS, HR, finance, parental engagement, and analytics solutions.

This is an exciting opportunity to join us as we elevate how their software delivers content across products, teams, and regions.

What You’ll Do

Content Development & Delivery

• Write, edit, and optimise long-form and high-value content: whitepapers, customer stories, blogs, newsletters, thought leadership, and product pages.
• Shape tone of voice, messaging frameworks, and campaign goals with the Director of Marketing.
• Localise content for key segments (MATs, Independent schools, International).
• Repurpose long-form content into multi-channel assets.
• Explore the smart use of AI tools for workflow, ideation, and optimisation.

Content Operations & Workflow

• Own and maintain the editorial calendar aligned to campaign plans.
• Upload, edit, and format content across CMS platforms (HubSpot, WordPress).
• Collaborate with product, sales, design, and marketing to deliver content on time.
• Lead content QA, ensuring consistency across all customer touchpoints.

SEO, AEO & Performance

• Conduct keyword + topic research (SEMrush).
• Optimise content for search visibility and engagement across emerging discovery platforms (AEO).
• Track, analyse, and report on performance metrics.

Customer & Campaign Support

• Develop customer-facing content (onboarding guides, newsletters, how-to articles).
• Coordinate with partners and associations for features and advertorials.
• Write case studies, working closely with account managers and customers.

What You Bring

Must-Have

• Proven experience in content writing/editing (B2B or SaaS preferred).
• Strong understanding of SEO and content optimisation.
• Hands-on CMS experience (HubSpot, WordPress).
• Exceptional written English + superb attention to detail.
• Ability to manage multiple projects and work independently.
• Comfortable collaborating with multiple stakeholders.

Nice-to-Have

• Experience in the education sector or public/regulated markets.
• Familiarity with marketing automation (Marketo, Campaign Monitor).
• Understanding of design briefing, video scripting, and content repurposing.
• Knowledge of accessibility and content governance best practices.

Tools You’ll Use

HubSpot • WordPress • SEMrush • Asana • MS Planner • SharePoint • Campaign Monitor • Marketo • Vimeo • YouTube • Google Analytics