CRM Manager

Brighton & Hove – Hybrid (3 days onsite)

Up to £50,000 DOE

A CRM Manager is required to join a highly regarded organisation to take ownership of a modern marketing technology stack and play a key role in enabling personalised, insight-led marketing activity across a global brand. You’ll be the technical specialist supporting the Marketing Communications team, ensuring platforms, data flows, and integrations run smoothly and deliver maximum value.

For this CRM Manager role, you’ll manage the configuration and optimisation of core Marketing Automation tools, help shape customer data strategy, and support the delivery of targeted campaigns using technology such as MS Dynamics Customer Insights, analytics platforms, and integrated marketing systems. You’ll work closely with marketing, digital, and data teams to improve segmentation, reporting, and automation, making sure the business can execute high-quality, measurable campaigns.

Responsibilities:

• Owning and refining the organisation’s marketing technology platforms to support campaign and insight needs.
• Managing integrations, data pipelines, and connectivity across systems to ensure reliable and accurate information flow.
• Collaborating with marketing and data teams to build advanced segmentation, customer insights, and reporting dashboards.
• Supporting tracking, analytics, and attribution processes to enhance campaign performance measurement.
• Identifying opportunities to introduce new automation or AI-driven improvements to the MarTech stack.
• Producing clear technical documentation and providing ongoing support to marketing stakeholders.
• Acting as the technical lead for MarTech-related initiatives, ensuring alignment across teams.

Skills & Experience Required:

• Experience administering and enhancing MarTech systems, ideally MS Dynamics Customer Insights or similar customer data platforms.
• Strong understanding of system integrations, APIs, and data flows within marketing ecosystems.
• Confident working with analytics tools and configuring tracking frameworks.
• Ability to create segmentation models, customer journey logic, and personalised campaign setups.
• Excellent communication skills with the ability to translate technical concepts for non-technical teams.
• Highly organised, detail-focused, and comfortable managing multiple concurrent priorities.
• Knowledge of omni-channel marketing practices, data governance, and audience targeting strategies.

They are offering a salary of up to £50,000 depending on experience, plus an annual bonus and great benefits, and the role is hybrid working with 3 days in their Brighton office.

If you’re a technically minded Marketing Technology professional who enjoys enabling marketing teams through smart technology, this is a superb opportunity to make a meaningful impact within a globally recognised organisation.

To apply for this CRM Manager position, please send your CV to Jennifer Palmer at IT Recruitment Solutions.