SEO & Generative Engine Optimisation Consultant
SEO & Generative Engine Optimisation Consultant
London
3 Month Contract
£250 - £312/day inside IR35
We're looking for an experienced SEO & Generative Engine Optimisation (GEO) Consultant to support our retail client in shaping and embedding an approach to organic visibility in a rapidly evolving search landscape.
This role will focus on assessing existing Search Engine Optimisation and content foundations, defining best-practice approaches for generative and AI-driven search platforms, and enabling teams to adapt to changes across traditional and emerging search experiences.
Working with our retail client and their cross-functional stakeholders, as well as external agency partners, you'll provide strategic guidance, practical frameworks, and actionable recommendations to future-proof organic performance.
This is a project-based, contract role with a clear emphasis on strategic development, capability uplift, and delivery of tangible outputs.
Key Responsibilities
- Assess the retail client's current SEO and content maturity, identifying gaps, risks, and opportunities across traditional and generative search
- Define a clear Generative Engine Optimisation (GEO) strategy aligned with wider marketing and performance objectives
- Establish best-practice frameworks for content, technical SEO, and structured data to support AI-driven and generative search visibility
- Prioritise high-impact initiatives, balancing quick wins with long-term strategic value
- Work with the client's Digital, IT, Creative, and Data teams to ensure technical readiness, aligned content approaches, and clear measurement frameworks
- Act as a central SEO and GEO subject-matter expert, driving alignment across internal teams and external agency partners
- Review and guide agency roadmaps and outputs, ensuring consistency with GEO strategy and evolving best practice
- Translate emerging industry trends and platform changes into clear, actionable recommendations
- Define how SEO and GEO success should be measured, acknowledging evolving data and attribution challenges
- Provide insight-led recommendations that link organic visibility to commercial and performance outcomes
- Educate stakeholders on generative search trends and implications
- Deliver clear documentation, playbooks, and guidance to enable teams to continue GEO activity beyond the contract
The successful candidate will have the following skills/knowledge:
- Significant experience in SEO at a manager or senior consultant level (in-house or agency).
- Strong understanding of generative search, AI-driven discovery platforms, and the evolving organic search landscape.
- Proven experience developing SEO or organic growth strategies at scale.
- Experience working cross-functionally with technical, creative, and data teams.
- Strong analytical and problem-solving skills, with the ability to translate complexity into clear recommendations.
- Confident stakeholder manager, able to influence without direct authority.
- Comfortable working in fast-moving, ambiguous environments with evolving best practice.
Should this position be of interest please submit your CV and I will be in contact as required.
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.