Demand Generation Manager

Demand Generation Manager

London (Hybrid - 2 days per week in office)

£65,000 basic + benefits

Industry: SaaS

About the Company

We're a fast-growing SaaS business, backed by a strong reputation for innovation and trusted by customers across the UK, Europe, and beyond. As we scale, we're investing heavily in marketing and are looking for a Demand Generation Manager to own and drive our revenue-generating campaigns.

The Role

As Demand Generation Manager, you'll be responsible for developing and executing full-funnel marketing campaigns that create, nurture, and convert high-quality leads into pipeline and revenue. You'll work closely with sales, product marketing, and content teams to design strategies that fuel our growth.

This is a hands-on, data-driven role where you'll combine creativity with analytics to build demand and optimise results.

Key Responsibilities

• Design and deliver multi-channel demand generation campaigns (email, paid social, paid search, webinars, ABM, content syndication).
• Own the lead generation strategy from awareness to conversion ensuring a steady flow of high-quality leads into the pipeline.
• Partner with sales to align on lead scoring, qualification, and pipeline goals.
• Build and optimise lead nurturing programs that move prospects through the funnel.

What's on Offer

• Salary of £65,000
• Hybrid working - 2 days per week in London office.
• Opportunity to shape the demand generation function in a growing SaaS scale-up.
• Collaborative, ambitious, and supportive culture with real career progression.