Business Development Manager - Hertfordshire (Sponsorship/Events/Software)

As the Sponsorship Sales Manager you'll be responsible for driving sponsorship revenue across our portfolio of high-impact events.

You’ll build long-term relationships with leading tech companies helping them align their brand with the industry’s most exclusive summits and thought leadership opportunities.

Responsibilities:

• Strategic Sales: Develop and execute sponsorship sales strategies that exceed revenue targets and foster high-value long-term partnerships.
• Market Research: Identify and qualify prospective sponsors leveraging in-depth industry knowledge to target decision-makers in tech and cybersecurity sectors.
• Relationship Building: Build manage and maintain strong relationships with potential sponsors acting as a trusted advisor to help them maximize their ROI.
• Sales Presentations: Deliver compelling sponsorship proposals tailored to each prospect’s unique goals showcasing the value of partnering with EDS Brands.
• Negotiation & Closing: Confidently negotiate contracts and close deals that drive growth for both our sponsors and EDS Brands.
• Collaboration: Work closely with the marketing and production teams to align sponsorship packages with event content ensuring sponsors receive premium exposure to their target audience.
• Pipeline Management: Maintain an organised and up-to-date sales pipeline using CRM tools to track progress and report on key metrics.

You're a Perfect Fit If You Have:

• 2+ years of experience in sponsorship or B2B sales preferably within the technology or events industries.
• A proven track record of exceeding sales targets and driving revenue growth.
• Strong negotiation and relationship-building skills with the ability to engage with senior decision-makers.
• A deep understanding of the B2B technology and cybersecurity landscape (a plus).
• The ability to manage multiple projects and deadlines with a self-motivated and results-oriented mindset.
• Excellent verbal and written communication skills with a flair for delivering persuasive presentations.

Mayflower is acting as an Employment Agency in relation to this vacancy.