Digital Marketing Manager
The Digital Marketing Manager will oversee and implement innovative marketing strategies to enhance brand presence and drive engagement in the IT sector. This role requires hands-on expertise in digital platforms and a results-oriented approach to achieving marketing goals.
Client Details
Our client helps organisations unlock the full potential of their content by modernising legacy systems into Microsoft 365/Azure. Using AI-powered tools like Microsoft Copilot, streamlining processes and supercharging collaboration for global teams.
Description
- Develop and execute digital marketing campaigns to support business goals.
- Manage and optimise social media platforms to increase brand awareness and engagement.
- Oversee website content and SEO strategies to improve online visibility.
- Analyse campaign performance and present actionable insights to stakeholders.
- Collaborate with internal teams to align marketing initiatives with business objectives.
- Monitor market trends and competitor activities to identify opportunities.
- Utilise marketing automation tools to streamline processes and improve efficiency.
- Ensure all digital content aligns with brand guidelines and messaging.
Profile
Essential
- Experience in digital marketing roles within a B2B environment, ideally with exposure to IT, SaaS, technology or professional services.
- Hands-on PPC experience, including Google and Microsoft campaign management.
- Strong understanding of SEO (technical, content, local/GEO, AEO, link-building).
- Experience using at least one CMS for content publishing.
- Strong copywriting skills tailored for B2B and technical audiences.
- Analytical skills and familiarity with GA4 & performance reporting.
- Experience creating or supporting visual content production.
- Strong organisational skills, ability to manage multiple projects and meet deadlines.
Desirable
- Experience with Pardot/Salesforce email campaigns or automation flows.
- Understanding of CRO, user journeys and B2B lead-generation funnels.
- Experience producing short-form or basic video content.
- Knowledge of HTML/CSS for minor content updates.
- Familiarity with generative AI tools for content support.
Job Offer
- Competitive salary: £35,000 - £45,000 per year
- Hybrid working: 3 days in-office / 2 days remote
- Private healthcare
- Pension contribution
- 25 days annual leave (plus bank holidays)
- Clear career progression and professional development opportunities