Digital PR Specialist

TITLE Digital PR Specialist (FREELANCE)

DEPARTMENT Earned Media

DIVISION NP Digital UK

LOCATION Remote – US or UK or Canada

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

Our award-winning Digital PR team works with international clients to deliver creative, data-led campaigns that earn attention, drive authority, and support organic performance. We’re now looking for a talented Digital PR freelancer to support campaigns for clients across English-speaking markets such as the UK, US, Australia and select African countries.

This role requires a native or professional-level English speaker with a strong understanding of what performs well in these markets — including cultural nuances, audience interests, media behaviours, and journalist expectations. Previous experience in Digital PR is essential.

You will generate campaign ideas, monitor media landscapes, analyse data, build targeted media lists, write press releases, maintain journalist relationships, and conduct outreach to secure high-quality links that drive SEO value.

This is a remote, project-based role with potential for long-term collaboration based on performance and campaign needs.

ABOUT THE RESPONSIBILITIES

Responsibilities include, but are not limited to:

• Lead ideation and execution of Digital PR campaigns across English-speaking markets, from concept to coverage
• Write compelling, data-led press releases and story angles tailored to journalists in each target market (cultural knowledge essential)
• Build and manage targeted media lists, and carry out outreach to secure high-quality, authoritative coverage and backlinks
• Analyse and evaluate what makes a high-quality, SEO-relevant link (authority, relevance, placement quality, link attributes)
• Evaluate campaign performance, spotting underperformance early and adjusting angles, formats, or outreach strategy
• Report on coverage and link quality, contributing to client performance metrics
• Join internal check-ins when required and communicate progress clearly
• Identify and secure brand mention opportunities. Produce listicles and guest posts to ensure the client is featured in sources referenced by LLMs

ABOUT YOU

• Proven Digital PR experience with a track record of securing high-authority links in English-speaking markets
• Strong understanding of SEO fundamentals, especially how Digital PR contributes to organic growth
• Strong knowledge of media landscapes in English-speaking countries such as the US, UK, Australia, Canada, etc.
• Excellent copywriting skills in English and high attention to detail
• Highly organised with the ability to work independently and manage deadlines
• Prior experience in the iGaming sector is a plus

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.