Marketing Campaign Specialist

Title:Marketing Campaign Specialist NEMEALocation:LondonPayrate-£60k

Your Mission: Join our team!

• Develop regional marketing strategies aligned with overall business objectives focused on the UKI, Nordics and MENA markets
• Conduct market research and analysis to identify opportunities and challenges within each region
• Lead the end-to-end execution of regional marketing campaigns across various channels (incl. webinars, onsite events) adhering to corporate guidelines and in alignment with Corporate Marketing
• Collaborate with cross-functional teams to define campaign objectives, target audience segments, messaging and KPIs
• Contribute to written content & copy for multiple marketing asset types
• Contribute to the management of event webpages and personalization of marketing emails (e.g. drip campaigns and list segmentations)
• Work closely with international internal stakeholders such as Sales and Corporate Marketing as well as external service providers to develop fine-tuned messaging and create compelling success stories
• Monitor campaign performance, track key metrics, and analyse data to optimize tactics, maximize ROI and implement lessons learned in the future
• Prepare regular reports and presentations to communicate campaign performance and suggest recommendations to key stakeholders

What we are looking for: Your profile

• You have previous experience in campaign management with an IT background, ideally within the SAP eco system
• You have proven experience in developing marketing strategies for the EMEA markets
• Proficiency in using marketing automation software (HubSpot), Salesforce, collaboration platforms (e.g. ASANA, Optimizely, Trello), Microsoft Office and social media platforms
• You bring creative conceptual ideas to projects and are able to derive decisions based on data
• You have a structured and hands-on way of working
• You are able to work independently and as part of a virtual team
• You are fluent in English - other languages especially Arabic are of an advantage
• Willingness to travel.

Randstad Business Support is acting as an Employment Agency in relation to this vacancy.