Ppc

PPC Executive

Location: Surrey (Hybrid)Industry: Technology / SaaS / Digital Marketing

Role Overview

As a PPC Executive, you will manage and optimise paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, and LinkedIn. Your goal is to drive qualified leads and maximise ROI for tech-focused clients.

Key Responsibilities

• Plan, build, and optimise PPC campaigns across Google Ads, Microsoft Ads, and LinkedIn.
• Conduct keyword research and manage negative keyword lists.
• Write compelling ad copy and collaborate with design/content teams for creatives.
• Monitor bids, budgets, and campaign performance to ensure KPIs are met.
• Track and report on metrics such as CPC, CTR, conversion rates, and Quality Score.
• Perform A/B testing on ads and landing pages for continuous improvement.
• Stay updated on PPC trends and platform updates.

Essential Skills & Experience

• 1–3 years of PPC experience, ideally within tech or SaaS sectors.
• Proficiency in Google Ads, Microsoft Ads, and LinkedIn Ads.
• Strong analytical skills with experience in Google Analytics and Tag Manager.
• Excellent communication skills and attention to detail.
• Google Ads Certification (preferred).

Desirable Skills

• Experience with programmatic advertising platforms (e.g., DV360).
• Familiarity with A/B testing methodologies.
• Degree in Marketing, Business, or related field.

Salary & Benefits

• Salary: £28,000 – £35,000 per annum (depending on experience).
• Hybrid working model with flexibility.
• 23 days annual leave plus bank holidays.
• Professional development and certification support.