Senior Insight Analyst

Senior Insight Analyst

Location: Wolverhampton (Hybrid – 3 days on-site)
Salary: £50,000 – £55,000
Type: Permanent

SF Technology is recruiting exclusively for a leading distribution business for a Senior Insight Analyst. This is a business-critical position responsible for delivering high-value commercial insight across a data-rich, high-SKU environment. The role plays a key part in strengthening pricing, margin, customer and product profitability understanding across the organisation.

Main Responsibilities
Provide proactive commercial and operational insight across finance, sales, e-commerce, marketing, purchasing and warehouse functions.
Analyse pricing, rebates, margin performance and price realisation, supporting commercial decisions and profitability improvement.
Deliver customer and SKU-level profitability analysis, including cost-to-serve modelling and contribution margin insights.
Lead core inventory and purchasing analytics such as ABC/XYZ, PPV, GMROI, stock health, and excess & obsolete stock trends.
Support analysis across the full order-to-cash process.
Conduct customer lifecycle, RFM and promotion effectiveness analysis to support commercial and marketing teams.
Provide insight into web and e-commerce performance, including analysis using Google Analytics data.
Work hands-on with SQL, Power BI, Excel, and the Fabric data warehouse to extract, transform and visualise complex datasets.
Translate technical findings into clear, actionable recommendations for senior stakeholders.
Drive improvements in data literacy and commercial understanding across the business.

Candidate Requirements
Proven experience in wholesale, distribution, FMCG, or product-driven environments with large SKU counts.
Strong understanding of pricing, rebates, margin analysis, customer/SKU profitability, and product costing concepts.
Advanced proficiency in SQL, Power BI, and Excel.
Experience working with modern data warehouse platforms; familiarity with Microsoft Fabric is highly desirable.
Knowledge of inventory analytics (ABC/XYZ, GMROI, PPV) and commercial insight generation.
Experience with e-commerce or digital performance analytics, including Google Analytics, is beneficial.
Excellent communication skills and the ability to partner with non-technical stakeholders.
Proactive, curious, and able to lead analytical projects with minimal supervision.

If this sounds like the right opportunity for you, please reach out and submit your application.