Customer Growth Director
Customer Growth Director
Salary: up to £160,000
12-month FTC
We’re working with a high-scale, app-first consumer business that has generated millions of customers since launch. The product sits at the heart of the customer experience, and growth is driven through a sophisticated blend of CRM, product-led engagement and behavioural design.
They’re now looking for an experienced Customer Growth Director to take ownership of end-to-end customer engagement across the full lifecycle, from activation and habit formation through to retention, churn prevention and reactivation.
This is a senior, highly visible role, working closely with Product, Data and Executive leadership, with a clear mandate to evolve engagement from a CRM-led model to an experience-led, product-embedded approach.
Key Responsibilities
- Own and deliver the end-to-end customer growth and engagement strategy across the full lifecycle
- Shift engagement from CRM-led to experience-led, embedding growth mechanics into the product experience
- Identify and prioritise the biggest levers to improve retention, usage and long-term value
- Design and deliver habit-building journeys (e.g. streaks, unlocks, loyalty mechanics)
- Build and run a robust experimentation roadmap, ensuring learnings are captured and scaled
- Define KPIs, scorecards and performance frameworks in partnership with Data teams
- Lead, coach and develop CRM and engagement teams, setting clear standards and accountability
- Operate cross-functionally with Product, Marketing, Data and Partnerships to drive measurable behaviour change
Background & Experience
You’ll be a senior growth leader with deep experience in CRM, lifecycle and product-led engagement within a high-scale consumer environment.
Ideal backgrounds include:
- App-first consumer platforms or marketplaces
- Subscription or membership-led businesses
- Consumer tech or digital products with millions of users
You’ll bring:
- Proven leadership in customer growth, engagement or lifecycle marketing
- Experience owning engagement strategies beyond CRM, working closely with Product teams
- Strong analytical capability, including segmentation, cohort analysis and experimentation
- The ability to operate at pace, manage ambiguity and influence senior stakeholders
- Bonus points for experience with habit-building mechanics and tools such as Braze, Amplitude or experimentation platforms