Sales Manager Smart Home Distribution
Sales Manager – Independent Toy & Family Retail (UK)
Location: Pangbourne office (UK) – hybrid flexibility Reports to: Managing Director
Join a successful smart distributor with 10+ years of growth, operating across the UK and Netherlands. We deliver innovative supply chain solutions to retail and strategic partners, with a strong focus on toy, gift, and family-oriented brands. We're seeking a senior sales leader to own and accelerate our independent retail channel — driving new account acquisition, range expansion, and profitable national growth.
Role Purpose Lead the independent toy, gift, and family retail channel across the UK. Build a high-performance sales team, grow the active customer base, increase product penetration per account, and deliver consistent, profitable revenue growth through hands-on execution and strategic development.
Key Responsibilities
- Define and execute the UK independent retail strategy, targeting toy stores, gift shops, garden centres, family attractions, museum shops, educational retailers, and buying groups
- Lead new account acquisition, onboarding, range selection, and merchandising support
- Drive assortment expansion, cross-selling, promotions, and brand penetration in existing accounts
- Recruit, train, coach, and lead field/internal sales teams with clear KPIs, call standards, and performance reviews
- Own revenue targets, forecasting, pipeline management, and CRM discipline
- Collaborate with brand partners on joint plans, activations, training, and incentives
- Represent at trade shows; feed market insights to Purchasing, Stock, and range development
- Work cross-functionally with Customer Service, IT, and Operations to support growth
- Deliver monthly KPI reports to senior management
Key Performance Indicators
- Growth in active independent accounts
- Revenue and margin growth by channel/region
- Average SKUs per active account
- New account conversion and onboarding success
- Forecast accuracy and pipeline coverage
- Sales team performance vs targets
Essential Skills & Experience
- Senior sales leadership in UK toy, gift, FMCG, or consumer goods distribution
- Proven success building independent retail networks and scaling sales teams
- Strong knowledge of specialist independents, buying groups, and regional formats
- Excellent negotiation, coaching, commercial planning, and CRM expertise
Personal Attributes
- Entrepreneurial, energetic, and growth-driven
- Strong people leader and talent developer
- Structured, disciplined, and commercially sharp
- Credible with retailers and brand partners
What We Offer
- Leadership role owning a national independent channel strategy
- Competitive salary + performance-based commission/bonus
- Opportunity to build a specialist channel with leading toy/family brands
- Board-level exposure and long-term progression in a growing business
Apply with your CV and a key achievement in independent retail growth or team development.