Sales Development Representative

About The National College

At The National College, we empower the education workforce to transform children’s lives. Our all-in-one platform helps schools, trusts and nurseries stay compliant, raise standards, and reduce staff workload — all through intuitive, powerful software.

If educators need it, we build it.

We’ve created a unique platform combining the world’s largest CPD and policy library with custom-built tools — developed in collaboration with thousands of schools and over 1,000 education experts.

As we continue to grow and evolve, maintaining strong standards across the business is a key priority. We are now seeking a Sales Development Representative (SDR) to help lead that work.

As an SDR at The National College, your primary responsibility is to generate new business and cross-sell opportunities by identifying and engaging potential customers. You will connect with prospects through email, phone, and social media to introduce our products and services, and to schedule meetings or demos for our international education consultants. Your efforts will play a key role in building a strong sales pipeline and driving overall revenue growth.

Job Responsibilities

• Prospect and identify leads that align with the ideal customer profile
• Initiate contact with prospects via email, phone, LinkedIn, and other outreach channels
• Schedule qualified meetings or product demos for the sales or account executive team
• Accurately log all outreach activities, conversations, and lead data into HubSpot
• Nurture relationships with leads through timely follow-ups via email and phone
• Progress qualified leads through the sales funnel by connecting them with the appropriate Education Consultant and scheduling meetings
• Consistently meet or exceed daily/weekly KPIs, such as the number of calls, emails, and meetings booked
• Stay up to date on the company’s offerings, market trends, and competitor landscape
• Collaborate with the marketing team to share lead insights and improve targeting and messaging
• Work closely with the International Team Manager and Education Consultants to align outreach efforts and support team goals

Job Requirements

Experience

• Proven track record of booking high-quality demos or meetings, consistently exceeding outreach and activity targets
• Comfortable initiating cold contact, including cold calling and outbound messaging
• Skilled in researching accounts and contacts to craft tailored, relevant outreach that resonates with decision-makers
• Experienced in self-prospecting and managing data to build and maintain accurate target lists
• Thrives in fast-paced, evolving environments; takes initiative, actively seeks feedback, and is motivated to learn and grow

Skills and Competencies

• Excellent communication skills, with the ability to engage effectively with a range of stakeholders
• Strong data management abilities, including building and maintaining targeted client lists
• Tech-savvy, with a genuine interest in educational technology and digital sales tools

Qualifications

• Relevant educational background in Business, Sales, Education, or related fields is beneficial

Job Benefits

At The National College, we’re passionate about helping organisations grow and thrive through knowledge and connection. You’ll be part of a company that values people, encourages personal development, and celebrates success. You’ll work with people who value collaboration, innovation, and high standards.

You'll also be able to benefit from:

• Life Assurance
• Enhanced Maternity, Paternity, Shared Parental and Adoption Pay
• 24/7 Online GP
• Mental Health & Wellbeing support
• Charity Day
• 25 Days Holiday, Rising to 30 days
• Professional Study Support
• Plus more