Client Solutions Manager (Mobile Gaming)- Global Business Solutions - London
Responsibilities
Client Solutions are trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translates into long-term client partnerships and growth! We are responsible for the day-to-day relationship and for ensuring the success of advertiser investment. As trusted partners, we proactively advise our clients of opportunities and solutions to exceed their expectations, securing future investment.
We are currently looking for a highly skilled and motivated Client Solutions Manager to help scale our growing advertising business. The Client Solutions Manager is a key member of the Advertising Team, working with sales, product, and other business partners to analyse and improve advertisers' performance on TikTok, in support of their marketing initiatives. They will work with our unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities. Day to day, their activities include analysing metrics of success for businesses in the mobile gaming vertical of the Apps & Services team, developing data-driven insights and recommendations, and communicating recommendations in a clear and compelling fashion.
Responsibilities:
- Manage and grow post-sale client relationships with Mobile Gaming advertisers.
- Develop holistic marketing strategies grounded in gaming user acquisition, re-engagement, and brand objectives.
- Create and optimize client strategies using a wide range of TikTok for Business solutions, including organic tools, brand, brandformance, and performance products.
- Develop and execute campaign strategies to meet the clients' KPIs (e.g. IPM, CPI, CPP, CPA, ROAS, LTV).
- Demonstrate strong analytical ability, and develop deep expertise in TikTok's proprietary metrics, working to constantly evolve how we analyse and communicate data-driven insights to our advertisers.
- Increase adoption and engagement of TikTok's auction platform and tools, providing ongoing technical support and real-time analysis.
- Expertise in advanced measurement solutions (e.g. Geo Lift Studies, Media Mix Model, with a strong understanding of their methodologies and application in the advertising ecosystem. Ability to analyze and interpret study outcomes to drive actionable insights and optimize client strategy.
- Conduct regular business reviews and take a strategic, consultative approach to fostering productive client relationships in collaboration with the sales team.
- Partner with product and engineering teams to investigate and troubleshoot client-related issues on the platform.
- Educate internal and external teams on TikTok for Business offerings by delivering training sessions and developing learning materials, documentation, and whitepapers.
Qualifications
Minimum Qualifications:
- Knowledge of the gaming industry; experience working in or with gaming companies is required.
- Demonstrated experience of account management/performance experience in digital marketing
- Knowledge and understanding of tracking, attribution and measurement (MMP, SKAN etc)
- Tangible experience executing on a biddable network
- Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
- Ability to analyse data and identify insights to assess campaign performance
Preferred Qualifications:
- Results oriented with high attention to detail and strong organisational skills
- Proactive attitude with excellent project management, organisational, and analytical skills
- Ability to effectively translate technical language to non-technical stakeholders
- Skilled at presenting complex analyses in a clear and concise manner to C-suite–level stakeholders
- Experience in diagnosing and solving technical problems with product and engineering teams
- Experience using Excel or Google Sheets is essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Client Solutions are trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translates into long-term client partnerships and growth! We are responsible for the day-to-day relationship and for ensuring the success of advertiser investment. As trusted partners, we proactively advise our clients of opportunities and solutions to exceed their expectations, securing future investment.
We are currently looking for a highly skilled and motivated Client Solutions Manager to help scale our growing advertising business. The Client Solutions Manager is a key member of the Advertising Team, working with sales, product, and other business partners to analyse and improve advertisers' performance on TikTok, in support of their marketing initiatives. They will work with our unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities. Day to day, their activities include analysing metrics of success for businesses in the mobile gaming vertical of the Apps & Services team, developing data-driven insights and recommendations, and communicating recommendations in a clear and compelling fashion.
Responsibilities:
- Manage and grow post-sale client relationships with Mobile Gaming advertisers.
- Develop holistic marketing strategies grounded in gaming user acquisition, re-engagement, and brand objectives.
- Create and optimize client strategies using a wide range of TikTok for Business solutions, including organic tools, brand, brandformance, and performance products.
- Develop and execute campaign strategies to meet the clients' KPIs (e.g. IPM, CPI, CPP, CPA, ROAS, LTV).
- Demonstrate strong analytical ability, and develop deep expertise in TikTok's proprietary metrics, working to constantly evolve how we analyse and communicate data-driven insights to our advertisers.
- Increase adoption and engagement of TikTok's auction platform and tools, providing ongoing technical support and real-time analysis.
- Expertise in advanced measurement solutions (e.g. Geo Lift Studies, Media Mix Model, with a strong understanding of their methodologies and application in the advertising ecosystem. Ability to analyze and interpret study outcomes to drive actionable insights and optimize client strategy.
- Conduct regular business reviews and take a strategic, consultative approach to fostering productive client relationships in collaboration with the sales team.
- Partner with product and engineering teams to investigate and troubleshoot client-related issues on the platform.
- Educate internal and external teams on TikTok for Business offerings by delivering training sessions and developing learning materials, documentation, and whitepapers.
Qualifications
Minimum Qualifications:
- Knowledge of the gaming industry; experience working in or with gaming companies is required.
- Demonstrated experience of account management/performance experience in digital marketing
- Knowledge and understanding of tracking, attribution and measurement (MMP, SKAN etc)
- Tangible experience executing on a biddable network
- Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
- Ability to analyse data and identify insights to assess campaign performance
Preferred Qualifications:
- Results oriented with high attention to detail and strong organisational skills
- Proactive attitude with excellent project management, organisational, and analytical skills
- Ability to effectively translate technical language to non-technical stakeholders
- Skilled at presenting complex analyses in a clear and concise manner to C-suite–level stakeholders
- Experience in diagnosing and solving technical problems with product and engineering teams
- Experience using Excel or Google Sheets is essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.