Digital Analytics specialist
Introduction
Wipro is looking for a Digital Analytics Specialist to join our dynamic digital marketing analytics team. As the Digital Analytics Specialist, you will be responsible for leveraging Adobe Experience Platform (AEP) and Customer Data Platforms (CDP) to deliver personalized, data-driven customer experiences. The team is at the forefront of digital transformation, driving impactful marketing strategies across multiple channels.
About Wipro
Wipro is an exciting organization to work for. We ranked as a "Top Employer" as part of the Top Employer Institute 2024 annual listings, assessed on key HR practices including Diversity and Inclusion. Our commitment to innovation and growth has resulted in strong business performance over the last ten quarters.
Your Benefits
You will be joining a fast-paced, collaborative environment. As the Digital Analytics Specialist, you will receive a competitive salary, a generous benefits package including training and development, up to 6% employer contributory pension, and a quarterly bonus.
Your Responsibilities
As Digital Analytics Specialist, you will be responsible for:
- Managing data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping data to XDM schemas
- Building and maintaining Unified Customer Profiles using Identity Service
- Creating and activating audience segments with AEP Real-time CDP and Segment Builder
- Enabling cross-channel audience activation by integrating with platforms such as Google Ads 360, DSPs, ESPs, and others
- Monitoring and troubleshooting data flows from collection to activation
- Designing and implementing audience strategies for personalization, retargeting, and lookalike audiences
- Working with marketing teams to define and optimize customer journeys and campaign KPIs
- Building dashboards and calculated metrics in Adobe/analytics platforms for stakeholder reporting
- Implementing and managing tags, SDKs, and tracking pixels using Adobe Launch and Google Tag Manager
- Supporting GDPR, consent management, and governance practices within AEP
Mandatory Skills
You will have a solid understanding of:
- Adobe Experience Platform (AEP), Real-Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics Tools
- CDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestration
- Campaign measurement (CTR, Conversion Rate, ROAS), audience performance tracking
- XDM schema design, consent/governance, API-based integrations
- Tagging/pixels, SDK implementation, segmentation logic, reporting dashboards
Desirable Skills
Ideally, you will be familiar with:
- Integrating AEP with ad platforms (Google Ads 360, Facebook, DSPs), ESPs, and analytics tools
- Leveraging AEP APIs for audience and data management workflows
- Troubleshooting low match rates or sync delays with platforms by validating identity mappings, hashing, and consent alignment
- Applying concepts like frequency capping, sequential conditions, and cross-channel journeys
Equal Opportunities
Wipro is an advocate for positive change and conscious inclusion. As a global employer, we strive to create a diverse Wipro family by remaining committed to the development of our culture, diversity, equality, and inclusion in the workplace. All applicants are welcome.