Head of Marketing

Head of Marketing | FinTech | Warwickshire/Hybrid | Salary up to £90k Basic

A fast-growing FinTech business is reshaping how individuals and professionals manage personal tax - using advanced automation to bring clarity, speed and compliance to a traditionally complex process. With established credibility in the UK market and a strong reputation for technical innovation, the company is now entering an exciting next phase of brand building and commercial growth.

This opportunity is ideal for a Head of Marketing who thrives in an early-stage, high-impact environment. The position blends strategy and hands-on delivery, leading brand development, CRM thinking, and top-of-funnel activity to drive awareness, engagement, and high-quality opportunities.

Head of Marketing - Key Responsibilities:

• Shape and deliver a data-driven marketing strategy designed to elevate brand presence, generate leads, and increase demo conversions.

• Act as brand guardian, owning visual identity, messaging frameworks, and creative assets.

• Build and execute multichannel B2B campaigns across digital, CRM, social, content, webinars, and events, with a sharp focus on the UK accountancy and FinTech audience.

• Create strong narratives, presentations, and storytelling that communicate value and differentiate the product in a competitive landscape.

• Lead CRM strategy and marketing automation, ensuring segmentation, nurture journeys, and conversion performance are continuously optimised.

• Produce compelling copy across ads, emails, landing pages, and thought-leadership content.

• Own key marketing metrics: define KPIs, measure funnel performance, and provide clear insight to the leadership team.

• Partner closely with sales to support pipeline targets, ensuring marketing activity converts into meaningful conversations.

• Track market movements, competitor activity, and sector shifts to inform strategy.

What You Need As Head of Marketing:

• 5+ years of B2B marketing experience, ideally within SaaS, FinTech, or professional services.

• A track record in top-of-funnel growth and ABM-style campaigns.

• Strong understanding of the UK accountancy and financial technology ecosystem.

• CRM and automation expertise, with a comfort level in using data to steer decisions.

• Excellent storytelling, copywriting, and presentation-building skills.

• Confident in shaping brand identity and managing creative output.

• Comfortable operating in a fast-moving, early-stage environment with a hands-on mindset.

• Analytical and performance-driven approach.

  Apply today to find out more

BH34946