Go-To-Market Lead

What's In It For You

• £80,000 base
• Uncapped performance bonus
• 0.5–1.5% equity
• Direct access to founders and board
• Full ownership of GTM.

If you want real influence, this is it.

Why you'd take this role

You get to build the GTM once and have it compound for years.

One or two partnerships here can unlock hundreds of thousands, potentially millions, of users.

No paid media.

No funnels.

No noise.

Just leverage.

You'll work directly with founders, shape strategy, and own the outcomes. If it works, everyone knows it was you.

What you'll achieve

• Land bank and platform partnerships that define the market
• Embed a compliance product into core financial journeys
• Build a GTM engine that scales without burning cash
• Turn distribution into a long-term competitive moat
• Influence product direction at the infrastructure level

This is category-defining work, not incremental growth.

The context (brief)

From April 2026, nearly 3 million self-employed people and landlords must move from HMRC systems to private, approved software.

HMRC won't offer a solution.

Banks and platforms need one.

This business is building the embedded tax infrastructure they'll rely on.

What you'll own

• End-to-end B2B2C GTM strategy
• Partnerships with UK banks (challenger and traditional)
• Commercial structures: licensing, revenue share, white-label
• Founder-level partner relationships
• A GTM playbook that outlasts you

This role is for you if

• You've built B2B fintech partnerships before
• You're comfortable with regulation and long sales cycles
• You want leverage, not volume
• You don't need hand-holding to do your best work

Startup experience matters.

This is an ownership role.

What success looks like

• 2026: Live or pilot bank/platform partnerships
• 2027–28: Scaled distribution with structurally low CAC
• A GTM engine that runs without paid acquisition

If you're good at GTM and want a role where outcomes matter more than activity, this is worth your time.