Paid Social Optimization Specialist
- Hiring Organisation
- Harvey Nash
- Location
- City of London, London, United Kingdom
- Employment Type
- Contract
health of Conversion APIs (CAPI), offline conversion uploads, and pixel firing to ensure the AI is optimizing toward high-value business outcomes. Creative Performance Analysis: Partner with creative teams to treat 'Creative as Targeting.' You will analyze which visual attributes drive algorithmic success and request specific assets … controls, negative placements, and frequency caps to ensure AI spend does not deviate from brand standards. Anomaly Detection & Intervention: Utilize automated reporting to identify performance 'hallucinations' or spend inefficiencies, intervening manually when AI models over-scale or under-perform against KPIs. Requirements & Qualifications Hands-on experience in paid digital ...