Digital Marketing BA / Adobe Analytics Manager
East London, London, United Kingdom
Randstad Digital
team in a fast-paced environment for a 6-month contract role. As an Adobe Analytics Manager, you will be crucial in configuring, implementing, and maintaining Adobe Analytics and Data Collection tools to deliver actionable insights. You'll drive data-informed decisions by capturing and analysing data across digital platforms to enhance performance and user experience. Core … Responsibilities Tag management: Implement and maintain internal and third-party tags to capture relevant data across web pages and digital assets. Quality assurance: Implement rigorous quality control to ensure data accuracy, troubleshoot discrepancies, and promptly address tracking issues. Data implementation: Develop, customize, QA, and troubleshoot data collection code in complex environments using tag management systems. Collaboration … Work closely with Marketing, Product Management, UX/UI, and Development teams to understand data needs, track KPIs, and implement tracking solutions. Data governance: Establish practices to maintain data privacy, compliance, and security standards (e.g., related to GDPR and CCPA). Essential Skills & Qualifications Minimum of 7 years of experience using Adobe Data Collection and More ❯
Employment Type: Contract
Rate: £550 - £575 per day
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