deep expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnelanalysis, and personalized journey building. The ideal candidate combines analytical rigour with customer empathy, knows how to translate insights into seamless product experiences, and has the technical acumen … various marketing functions to align in-product and out-of-product experiences (email, push, etc.). Develop and maintain a journey playbook to ensure consistency across user segments. Insights & Analysis Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Partner with data teams to segment users and … Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar. Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation. Proficiency in journey mapping and lifecycle design with a customer-centric approach. Strong understanding of UX best practices, persuasion principles, and behavioural psychology. Data literacy: ability to analyse More ❯
deep expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnelanalysis, and personalized journey building. The ideal candidate combines analytical rigour with customer empathy, knows how to translate insights into seamless product experiences, and has the technical acumen … various marketing functions to align in-product and out-of-product experiences (email, push, etc.). Develop and maintain a journey playbook to ensure consistency across user segments. Insights & Analysis Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Partner with data teams to segment users and … Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar. Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation. Proficiency in journey mapping and lifecycle design with a customer-centric approach. Strong understanding of UX best practices, persuasion principles, and behavioural psychology. Data literacy: ability to analyse More ❯
to join their team on an initial 12 month assignment. This position is crucial to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnelanalysis, and personalised journey building. Responsibilities: Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics. Own the experimentation roadmap across … functions to align in-product and out-of-product experiences (email, push, etc.). Develop and maintain a journey playbook to ensure consistency across user segments. Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Partner with data teams to segment users and personalise journeys. Provide actionable insights … Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar. Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation. Proficiency in journey mapping and lifecycle design with a customer-centric approach. Strong understanding of UX best practices, persuasion principles, and behavioural psychology. Data literacy: ability to analyse More ❯
