AEP Audience Manager
North London, London, United Kingdom
Aviva
looking for a highly skilled AEP Audience Manager to join our MarTech team at Aviva. In this role, youll take full ownership of building, managing, and optimising audiences within Adobe Experience Platform (AEP) using the real-time Customer Data Platform (rtCDP). Your work will enable personalised, data-driven experiences across paid media, website, app, and email channelsensuring the … Collaboration will be key, as youll work closely with product and platform owners, go-to-market managers, and channel specialists to maximise the value of Avivas customer data and Adobe MarTech ecosystem. Youll be instrumental in managing customer profiles, identities, and the identity graph to maintain unified customer views. This includes overseeing data ingestion pipelinesEdge, Streaming, and Batchto ensure … timely and accurate segmentation. Youll also guide SDK event capture and tagging best practices using Adobe Launch, ensuring seamless integration and high-quality data collection. Beyond execution, youll contribute to the design and evolution of Avivas martech architecture, helping ensure scalability and optimal integration. Youll also champion governance and compliance, including GDPR, and promote platform best practices across teams More ❯
Employment Type: Contract, Part Time
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